Category: Triathlon

Triathlon — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Salem, Oregon, will host the first Ironman event ever held in the state.

Salem, Oregon, to Host Ironman 70.3

Salem, Oregon, will be the newest Ironman host as the race organizer has announced the launch of Ironman 70.3 Oregon for July 21, 2021. The race, the first to be held in Oregon, will be held in conjunction with Travel Salem and Sport Oregon under a deal that goes for three years. “We feel that […]

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USA Triathlon Launches Paratriathlon Development Series

USA Triathlon will launch the 2021 Paratriathlon Development Race Series, a set of four races for emerging paratriathletes. The series is designed to give participants experience racing at the national level with strong performances earning those athletes consideration for the Toyota U.S. Paratriathlon Development Team. The series will include races tied on to existing events. […]

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Photo: Michael Troutman/www.dmtimaging.com
The Sea Otter Classic is a bicycling and outdoor sports festival and expo held each spring in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes. Photo: Michael Troutman/www.dmtimaging.com via SeeMonterey.com

Case Study: How a Destination Markets Outdoor Events in a Pandemic

Monterey County in California is a sports destination that may not be immediately top of mind. But it is the site of Pebble Beach, home of the famous AT&T Pro-Am and one of the most beautiful and challenging golf courses in the world. WeatherTech Raceway Laguna Seca is home not only to the IndyCar Series but a […]

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Photo: Rich Cruse/USAT

USA Triathlon Sees Recovery After ‘Complete Dumpster Fire’

USA Triathlon intends to increase its collaborative push to grow the sport in 2021, vowing to increase its presence among multiple sports to get more people interested in participating. During a state of the industry report at the national governing body’s Endurance Exchange virtual conference, USAT CEO Rocky Harris said while triathlon saw 7 percent […]

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Michael D’hulst: How Super League Triathlon is Innovating the Sport

 Since its founding in 2016, Super League Triathlon has been working to innovate the sport. Shorter distances, new formats, incentives for athletes to win each leg, a new indoor concept — all of these have been on the league’s radar. And while the league’s events have largely been held overseas, the organization is looking […]

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Ironman Indiana

Muncie, Indiana, Awarded Full Ironman Triathlon

The Ironman Group will add a second 2021 race in Muncie, Indiana, announcing the debut of the full-distance Ironman Indiana triathlon to be staged October 2. The event will be a one-time race held in conjunction with the long-standing Ironman 70.3 Muncie. The announcement comes following the sellout of all 12 full-distance Ironman triathlons across […]

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2021 Multi-Sport World Championship Qualifier Heading to Sebring, Florida

USA Triathlon will offer a 2021 Multisport World Championships Qualifier on May 1-2 in Sebring, Florida, as part of the Sebring Multisport Festival produced by Integrity Multisport as age group athletes will attempt to qualify for USA Triathlon’s Team USA for 2021 World Triathlon Championships in three different locations across a variety of multisport disciplines. […]

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Toyota Extends Partnership with USA Triathlon

USA Triathlon and Toyota have extended their sponsorship agreement for the automotive company to serve as the national governing body’s exclusive mobility and automotive partner. Under terms of the deal, Toyota will support USA Triathlon’s top elite athletes in the lead-up to the Tokyo Olympic and Paralympic Games in 2021 and will continue its support […]

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Ironman Announces New Location in Michigan, Renews in Augusta

The Ironman Group has announced that Frankfort, Michigan, will serve as a multiyear host for the Ironman 70.3 Michigan triathlon, relocating from Traverse City. In addition, the company announced that its race in Augusta, Georgia—one of many that were canceled in 2020—would return through 2025. The Ironman 70.3 Michigan triathlon will be staged on September […]

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USA Triathlon Foundation Partners on COVID-19 Relief Fund

 The USA Triathlon Foundation, in partnership with the Professional Triathletes Organisation, has announced a relief fund with money going to support those in the sport—race directors, coaches, clubs and athletes—that have been affected by the pandemic. The COVID-19 Triathlon Relief Fund wil lead into the PTO 2020 Championship at Challenge Daytona, taking place December 4–6 in Daytona […]

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