Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Syracuse University and Gen.G are collaborating on a multiyear partnership to enhance student engagement opportunities and support the university’s esports communications and management bachelor’s program. The partnership will feature participation in the Gen.G Practicum Abroad, which offers students the opportunity to take part in a three-week program to study in South Korea. The program will […]
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Professional esports organization Gen.G has partnered with NASCAR to host The Pit Stop at the Rocket League Championship Series Boston Major on July 8 at the Agganis Arena. The Pit Stop will take place at WBUR CitySpace from noon to 5 p.m. ET, featuring a watch party of all the matches with seating, large screens, […]
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Global esports organization Gen.G is relocating its NBA 2K League franchise, the Gen.G Tigers of Shanghai, to the University of Kentucky for its second season as the only team in the NBA2K League that is not affiliated with an NBA team. The Tigers will practice and compete in the University of Kentucky Federal Credit Union […]
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Esports organization Gen.G will be committing $100,000 annual for the next decade toward developing college students interested in pursuing careers in gaming or other industry professions, with Eastern Michigan University and the University of Kentucky among its foundation partners. The scholarships will support women, low-income students or people of color who want to major in […]
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Gen.G will be partnering with Eastern Michigan University for a multiyear program that brings esports to the school along with several high school and women’s gaming initiatives, the latest move into the collegiate gaming space for the global esports organization. The program will include a Futures Program, High School Invitational and Women in Gaming Summer […]
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Given the popularity of gaming among younger demographics, it only makes sense that Gen.G’s latest partnerships have concentrated not on further establishing its professional teams but entering the collegiate space. The gaming franchise, coming off a successful partnership with the University of Kentucky in running an NBA2K tournament on Twitch, will team with the University […]
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The Penn Relays, which had been held uninterrupted since 1895 until this year’s cancellation, will hold a Digital Penn Relays on April 24 on Twitch in partnership with global esports organization Gen.G. The event, presented by The United States Marine Corps, will take place on April 24 from 12 p.m. – 5 p.m. EST on […]
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The University of Kentucky will put on a 64-person NBA2K tournament that will be broadcast on the school’s Twitch channel and organized by its gaming partner, Gen.G. The tournament is open to gamers who are at least 13 years old, have a PS4 and own the NBA2K20 game. The 64 players will be chosen at […]
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The University of Kentucky will be partnering with Gen.G to build a global gaming and esports program as part of a larger campus initiative to become more involved in the esports ecosystem. The program will focus on three pillars of academic, community and professional development in collaboration with the UK esports Club. The partnership between […]
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For the first time, the NBA 2K League will have a team based outside the United States and not affiliated with one of the league’s teams. The NBA 2K League has announced that esports company Gen.G will field a team from Shanghai in 2020 that will compete against the other 22 teams in the league, […]
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