GenG

Gen.G. Starts College Scholarship Program

Esports organization Gen.G will be committing $100,000 annual for the next decade toward developing college students interested in pursuing careers in gaming or other industry professions, with Eastern Michigan University and the University of Kentucky among its foundation partners. The scholarships will support women, low-income students or people of color who want to major in […]

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Gen.G, Eastern Michigan Start Esports Partnership

Gen.G will be partnering with Eastern Michigan University for a multiyear program that brings esports to the school along with several high school and women’s gaming initiatives, the latest move into the collegiate gaming space for the global esports organization. The program will include a Futures Program, High School Invitational and Women in Gaming Summer […]

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Gen.G Expanding Collegiate Partnerships

Given the popularity of gaming among younger demographics, it only makes sense that Gen.G’s latest partnerships have concentrated not on further establishing its professional teams but entering the collegiate space. The gaming franchise, coming off a successful partnership with the University of Kentucky in running an NBA2K tournament on Twitch, will team with the University […]

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University of Kentucky Hoops at Home
University of Kentucky Hoops at Home Tournament

Kentucky, Gen.G. Organizing 64-Team Esports Tournament

The University of Kentucky will put on a 64-person NBA2K tournament that will be broadcast on the school’s Twitch channel and organized by its gaming partner, Gen.G. The tournament is open to gamers who are at least 13 years old, have a PS4 and own the NBA2K20 game. The 64 players will be chosen at […]

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University of Kentucky Partners with Gen.G for Gaming Program

The University of Kentucky will be partnering with Gen.G to build a global gaming and esports program as part of a larger campus initiative to become more involved in the esports ecosystem. The program will focus on three pillars of academic, community and professional development in collaboration with the UK esports Club. The partnership between […]

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Bumble, Gen.G Combine to Form All-Women Esports Squad

The drive to get more females involved in esports took another leap forward when Bumble and Gen.G announced that they will form the first all-women esports team, Team Bumble, that will compete in Fortnite tournaments around the world. The partnership between Bumble, which promotes itself as a women-first social networking app, and Gen.G, an esports […]

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