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Spread out. That’s been a key term at the Milan Cortina Olympic Winter Games, where events are being held in four regions of Northern Italy, each hours apart from each other. While there are plenty of sports on the overall program, the city of Milan is only hosting three of them: figure skating, hockey and […]
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Jason Gewirtz has been on the ground in Italy throughout the Winter Olympics, talking with CEOs of various U.S. national governing bodies. Check out each interview here: Dean Gemmell, USA Curling Sophie Goldschmidt, U.S. Ski & Snowboard Pat Kelleher, USA Hockey Aron McGuire, USA Bobsled/Skeleton Ted Morris, US Speedskating MILAN — Matt Farrell is no […]
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U.S. Figure Skating, USA Hockey and US Speedskating will welcome Olympians, their families and partners to a hospitality house during the 2026 Olympic Winter Games in Milan. The three national governing bodies will transform the Aethos Milan hotel into the ‘Ice House’ from February 6–22. The venue will include activities, meet–and–greets with Olympic champions and legends […]
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The 2026 U.S. Synchronized Skating Championships will travel to Salt Lake City, the first time the event will be held in the state of Utah and the future host of the 2034 Olympic and Paralympic Winter Games. “We are excited to bring the U.S. Synchronized Skating Championships to Salt Lake City for the first time,” […]
Continue ReadingMatt Farrell has been named the chief executive officer of U.S. Figure Skating, one month after the national governing body’s success at the World Figure Skating Championships in Boston and with less than one year before the 2026 Olympic and Paralympic Summer Games in Italy. Before joining U.S. Figure Skating, Farrell most recently served as […]
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Bat Around has announced its first Major League Baseball team partnership with the Tampa Bay Rays, bringing the free mixed-reality experience game to Tropicana Field at every home game for the 2024 season. The Bat Around activation will be located on the left field concourse at Tropicana Field in the Grand Slam Alley area. The […]
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In the sport of jump rope, athletes inevitably get tangled in a rope during a routine. When that happens, they take a step back, reset and get right back to business. It’s also an apt metaphor for the landscape of competitive jump rope in recent years. While the sport has been on the competitive scene […]
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USA Baseball and USA Baseball Sports Properties have announced a multi-year partnership with Bat Around, which becomes a developmental partner of the organization and will also be the presenting sponsor of the USA Baseball Regional Clinics. Bat Around is a mixed reality digital application that enhances the batting cage experience. The Bat Around game includes […]
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Bat Around, a new batting cage softball and app that will turn the batting cage experience into a gaming opportunity for players, coaches and teams, will debut at this week’s American Baseball Coaches Association conference in Nashville, Tennessee. The game is for all ability levels. The beta version is powered by HitTrax and is available […]
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Matt Farrell has one of the most interesting jobs in sports and certainly in the golf industry. As executive director of World Long Drive, Farrell not only oversees the tour and its lively events, he also has the intriguing title of general manager of alternative golf at the Golf Channel, which owns and operates the […]
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