Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Allied Esports has announced a partnership with NASCAR that will bring the company’s 18-wheel gaming truck to various upcoming races to add an esports component to those events. The Allied Esports Truck will begin its activation August 6–8 at the Go Bowling at the Glen in Watkins Glen, New York, and conclude November 4–7 at […]
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NASCAR and iRacing.com have agreed to a new partnership that will grant the developer of PC-based racing simulations the title of “official simulation partner of NASCAR,” elevating a relationship that had been classified previously as a licensing deal. The partnership will allow the two groups to work closer on promoting various eNASCAR series that live […]
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The success of NASCAR’s iRacing Series, which continued with a national broadcast this week of a virtual road race through the streets of Chicago, can still be considered a happy surprise by those within the sport. What started last year during the pandemic as a way to keep fans engaged while the sports world was […]
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Satisfi Labs will partner with NASCAR and its racetracks to provide an AI-powered “Answer Engine” to engage with fans throughout the season. Under terms of the deal, Satisfi Labs will provide racing and venue information to all NASCAR-owned tracks including Darlington, Daytona, Homestead, Martinsville, Phoenix, Richmond and Talladega. Through the effort, fans will be able […]
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NASCAR veteran Frank Kelleher has been named president of Daytona International Speedway, succeeding Chip Wile, who will be promoted to an expanded role of senior vice president, chief track properties officer overseeing 13 NASCAR-owned tracks. Kelleher previously served as NASCAR senior vice president and chief sales officer where he oversaw a team responsible for business […]
Continue ReadingThe eNASCAR iRacing Pro Invitational Series on June 2 will have drivers virtually race on a street circuit set in downtown Chicago, connecting some of Chicago’s landmark streets as well as around Grant Park on a 2.2-mile course. The series’ second season started March 24 with a race on the dirt track at Bristol Motor […]
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Fans of King’s Hawaiian are in for a treat at four NASCAR-owned venues as the racing series and baking company announced a multiyear deal for an official track partnership. Under terms of the deal — the bakery’s first in motorsports — King’s Hawaiian will secure naming rights to dining areas at Daytona International Speedway, Kansas […]
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When the COVID-19 pandemic hit in 2020, one of the big surprises was the success of NASCAR’s efforts to get their drivers on simulated tracks to keep the competition alive. With races back for real in 2021, the league has announced plans to continue its esports format, allowing drivers to race virtually during the week […]
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The NASCAR Hall of Fame in Charlotte, North Carolina, has become the first U.S. museum to earn the Global Biorisk Advisory Council (GBAC) Star facility accreditation. The hall joins several other venues managed by the Charlotte Regional Visitors Authority in earning the accreditation, including the Charlotte Convention Center, Bojangles Entertainment Complex and Spectrum Center. The […]
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NASCAR and WynnBET, the digital gaming division of Wynn Resorts Ltd. responsible for Wynn’s mobile sportsbook and casino app, have announced a multiyear national sports betting partnership that could lead to betting lounges at two tracks in Virginia. As an authorized gaming operator of NASCAR, WynnBET will collaborate with the racing series to create and […]
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.@gkelite has unveiled the first three leotards in its 2024 @TeamUSA Collection, which the @USAGym athletes will wear this summer at the 2024 Olympic Summer Games in Paris.
The @NHL has approved the sale of the @ArizonaCoyotes to @utahjazz owner Ryan Smith for $1.2 billion, as well as the relocation of the franchise to Salt Lake City starting with the 2024-2025 season.
The @PGA announced today that The Ocean Course at @kiawahresort in Kiawah Island, South Carolina, will host the 2031 @PGAChampionship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at Kiawah Island Golf Resort.
The @FIBA 3x3 season will be collaborating with @KarlLagerfeld with 3×3 players from different teams and countries. It will include a range of events and promotions throughout the season, blending @FIBA3x3 with Karl Lagerfeld’s signature style.
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