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The National Hockey League has unveiled a new brand identity and logo for the Stanley Cup Playoffs and Stanley Cup Final with a detailed illustration of the Stanley Cup and its engravings anchored in the shape of a championship banner. The new creative will be featured throughout the postseason including in-arena, on-ice, in game broadcasts, […]
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The National Hockey League and the National Hockey League Players’ Association have signed a partnership with TikTok to deliver original content and experiences to the social media platform’s global users. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming outdoor NHL events – the 2022 Navy Federal […]
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The Arizona Coyotes officially announced long-rumored plans to spend at least next season playing at Arizona State University’s new multi-purpose arena, making it the smallest venue in the NHL by far at approximately 5,000 seats. The Coyotes will play all home games at the venue from 2022-23 through the 2024-25 NHL season with an additional […]
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Fenway Park in Boston and Carter-Finley Stadium in Raleigh, North Carolina, will host outdoor games next season while Fort Lauderdale, Florida, will host the 2023 NHL All-Star Weekend, the league announced during its 2022 All-Star festivities in Las Vegas. The Florida Panthers will host the 2023 Honda NHL All-Star Weekend at FLA Live Arena in […]
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Between the controversies surrounding the host to a pandemic still ongoing after two years, there has never been an Olympic Winter and Paralympic Games like this. In the Olympic coverage preceding this year’s Games, very little of it has been focused on the athletes. Even NBC has been downgrading some of its ratings guarantees to […]
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Two-time Olympic champion Mikaela Shiffrin of the United States is the latest elite skier to test positive for COVID-19 with the 2022 Olympic and Paralympic Winter Games less than six weeks away in Beijing, which has so far refused to yield on its strict protocols with the easily transmissable omicron variant spreading throughout the world. […]
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One of the spotlight events for the upcoming 2022 Olympic Winter Games in Beijing, the return of NHL players to the men’s hockey competition, has been overshadowed the past week by another team shutdown and questions from several players about what China has planned for potential positive tests. The realization that — according to China’s […]
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Fenway Sports Group, owners of the Boston Red Sox among multiple other entities, has entered into an agreement to acquire controlling interest in the Pittsburgh Penguins hockey team with the deal, which is subject to approval by the National Hockey League Board of Governors, expected to close before the end of the year. Mario Lemieux […]
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The National Hockey League and Vegas Golden Knights have unveiled the 2022 Honda NHL All-Star logo as the Golden Knights and the city of Las Vegas prepare to host the 2022 NHL All-Star Weekend at T-Mobile Arena in February before the league goes on its break for the Olympic Winter Games in Beijing. The logo […]
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The Washington Capitals and Caesars Entertainment have announced a multi-year partnership agreement that makes the Capitals the first team in the National Hockey League to agree to put a sponsor logo jerseys beginning with the 2022-23 season as part of the league’s Jersey Advertising Program. Caesars Sportsbook will have its logo worn on the Capitals […]
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