Cobo Center corner digital sign

Chemical Bank Awarded Naming Rights to Cobo Center

Chemical Bank, the largest bank headquartered in Michigan, has been awarded the naming rights to Detroit’s Cobo Center, one of the largest convention centers in the United States. The 22-year, $1.5 million-a-year agreement grants Chemical Bank exclusive naming rights. Chemical Bank and the Detroit Regional Convention Facility Authority (DRCFA) will announce the new name of the convention center at Continue Reading

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World Surf League logo

World Surf League and Fox Sports Sign Media Rights Agreement

The World Surf League (WSL) and Fox Sports have reached a media rights deal that will make Fox Sports the exclusive U.S. television broadcaster for the WSL 2019 Men’s and Women’s Championship Tour (CT) as well as the Big Wave Tour. Under terms of the agreement, Fox Sports will telecast more than 500 hours of WSL Continue Reading

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Visa and U.S. Ski & Snowboard Extend Sponsorship Through 2026

U.S. Ski & Snowboard and Visa have extended their sponsorship for eight years through 2026, a deal that will include support of U.S. Ski & Snowboard athletes at the 2026 Olympic Winter Games. The agreement with the national governing of ski and snowboard sports in the United States marks Visa’s only NGB sponsorship, which began in 1986 when Continue Reading

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NFL Signs Intuit to AFC/NFC Championship Sponsorship

For the first time, the NFL’s AFC and NFC Championships will have a presenting sponsor. The NFL has announced that Intuit Inc., makers of Turbo Tax, QuickBooks and Mint have reached a multi-year partnership to sponsor the games that will determine which teams advance to the Super Bowl. TurboTax Live will received branding as part of Continue Reading

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Toyota Reaches Sponsor Agreement With Six NGBs

Toyota has announced partnerships with six national governing bodies in the lead-up to the 2020 Olympic and Paralympic Summer Games in Tokyo, including two sports (skateboarding and surfing) that will make their Olympic debuts. As part of the deals, the auto manufacturer will partner with the National Wheelchair Basketball Association, USA Skateboarding, USA Surfing, USA Swimming, USA Track & Continue Reading

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The Pac-12 Extends Partnership With 76

The Pac-12 Conference and 76, the retail gas brand owned by energy manufacturing and logistics company Phillips 66, have extended the presenting sponsorship agreement of the Pac-12 championship game. The multiyear deal will have 76 continue as presenting sponsor of the 2019 Pac-12 Football Championship Game. “The Pac-12 Football Championship Game is the pinnacle of our annual conference Continue Reading

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HyperX Lands Naming Rights to Esports Arena Las Vegas

Allied Esports has reached a multiyear agreement with HyperX, the manufacturer of high-performance esports products, to become the exclusive naming rights partner of its esports arena in Las Vegas. The arena at the Luxor Hotel & Casino will now be named HyperX Esports Arena Las Vegas. “HyperX and Allied Esports share a strategy centered on a Continue Reading

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Chicago Cubs Sign Official E-Bike and Scooter

As electric bikes and scooters have become more prevalent, it’s perhaps no surprise there is now a sponsorship arrangement with a professional sports team. Major League Baseball’s Chicago Cubs have announced that they are partnering with Swagtron as the team’s “official electric bike, scooter, skateboard and hoverboard” for the 2019 season. The two organizations will begin providing content Continue Reading

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