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The historic Penn Relays will have a presenting sponsor for the first time in more than two decades after an agreement between the Tri-State Toyota Dealers Association and the University of Pennsylvania‘s athletics department. The Penn Relays, presented by Toyota, will be held April 23–25 at Franklin Field in Philadelphia. The first relay meet in […]
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Allegiant Airlines has become the official airline of the Indianapolis Colts in a partnership that will see the carrier have a branded section of the NFL team’s home stadium. Allegiant has been an airline sponsor of the Colts since 2015, but this multiyear agreement renames the upper terrace level of Lucas Oil Stadium as the […]
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Kellogg Company is getting into the esports world with a new sponsorship deal with the Overwatch League that will lead to Cheez-It and Pringles brands being part of the 2019 Grand Finals in Philadelphia with expanded branding coming in 2020. Under terms of the deal, Cheez-It and Pringles will be the official presenting sponsor of the […]
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This bowl sponsor is Grrrrrrrr-eat? The Sun Bowl has agreed to a corporate sponsorship deal with Kellogg’s Frosted Flakes, and the annual New Year’s Eve game will now be called the Tony The Tiger Sun Bowl, marking the first time a mascot has been the name of a college football game. The Sun Bowl matches […]
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American Cruise Lines has been named the official cruise line of U.S. Figure Skating and will start its affiliation as the presenting sponsor of 2019 Skate America, October 18–20, in Las Vegas. The one-year partnership is the first between the two organizations. 2019 Skate America, which will be staged at Orleans Arena, is the first […]
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Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]
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U.S. Club Soccer has announced that Dick’s Sporting Goods will become the organization’s official sporting goods partner. Under terms of the agreement, U.S. Club Soccer members will receive special discounts to Dick’s Sporting Goods stores and online. Dick’s will also receive marketing opportunities through various digital, social and on-site efforts. The mission of U.S. Club […]
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