Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Staples Center, the downtown Los Angeles home of the NBA’s Lakers and Clippers, the NHL’s Kings and the WNBA’s Sparks, will change its name after 22 years of operation to Crypto.Com Arena, venue owner AEG announced Tuesday night. Multiple reports peg the deal to be $700 million over 20 years, making it what is believed […]
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The Liberty Bowl Memorial Stadium in Memphis will soon be called the Simmons Bank Memorial Stadium, city leaders announced Friday. The 58,325-seat venue is in the final stages of having its naming rights sold to the financial institution that is based in Arkansas. The Liberty Bowl is in the heart of Midtown and includes 40 […]
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The San Francisco 49ers have unveiled a new Levi’s Stadium club space driven by the team’s partnership with Cache Creek Casino Resort and the Yocha Dehe Wintun Nation, with a 1,400 square-foot club located inside the northwest field tunnel between the visiting team locker room and the field entrance, providing exclusive views of the players […]
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The Oklahoma City Thunder’s downtown arena has a new name after a 15-year naming rights partnership was agreed to with Paycom, one of the largest companies in the state of Oklahoma. The name change takes effect immediately, with exterior signage to be completed in time for the start of the 2021-22 season. For the new […]
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The WNBA has announced a new partnership making PointsBet an Authorized Gaming Operator of the league, joining the NBA among other partners and becoming PointsBet’s first deal with a women’s professional sports league. As part of the partnership, PointsBet will integrate the WNBA into their betting platforms and receive league sponsorship and brand visibility opportunities. […]
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Major League Soccer has signed a multi-year partnership with Procter & Gamble that see the company sponsor the Mexican National Team’s U.S. Tour, Leagues Cup, Campeones Cup and MLS All-Star Game. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
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The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]
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The Gasparilla Bowl will have a new title sponsor in Union Home Mortage for the ESPN-backed bowl in Tampa, Florida, at the home of the Tampa Bay Buccaneers. The Union Home Mortgage Gasparilla Bowl will be played this year at Raymond James Stadium as part of a multi-year title sponsorship. This year’s game will be […]
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Live sports events may be on hold but that doesn’t mean sports salespeople should automatically hit the pause button. In this conversation with SportsTravel Editor and Publisher Jason Gewirtz, industry veteran Molly Arbogast, the president and CEO of POV Sports Marketing, outlines what venues, NGBs, sports organizations and brands should be doing now that the […]
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.@gkelite has unveiled the first three leotards in its 2024 @TeamUSA Collection, which the @USAGym athletes will wear this summer at the 2024 Olympic Summer Games in Paris.
The @NHL has approved the sale of the @ArizonaCoyotes to @utahjazz owner Ryan Smith for $1.2 billion, as well as the relocation of the franchise to Salt Lake City starting with the 2024-2025 season.
The @PGA announced today that The Ocean Course at @kiawahresort in Kiawah Island, South Carolina, will host the 2031 @PGAChampionship. Additionally, the 2029 Girls and Boys Junior PGA Championships will be contested at Kiawah Island Golf Resort.
The @FIBA 3x3 season will be collaborating with @KarlLagerfeld with 3×3 players from different teams and countries. It will include a range of events and promotions throughout the season, blending @FIBA3x3 with Karl Lagerfeld’s signature style.
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