Gen.G Expanding Collegiate Partnerships

Given the popularity of gaming among younger demographics, it only makes sense that Gen.G’s latest partnerships have concentrated not on further establishing its professional teams but entering the collegiate space. The gaming franchise, coming off a successful partnership with the University of Kentucky in running an NBA2K tournament on Twitch, will team with the University Continue Reading

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Louis Armstrong Court at the Billie Jean King National Tennis Center has been used as a staging area for COVID-19 first responders. (Photo by United States Tennis Association)

Sports and Tourism Venues Help in Fight Against Coronavirus

There’s no denying that coronavirus pandemic has changed how sports events will take place. Around the world, the sports-event industry has moved to transform many of its venues to support health officials in their local regions. Going forward, finding unique venues to host our events will be more important than ever. Click here to download Continue Reading

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University of Kentucky Hoops at Home
University of Kentucky Hoops at Home Tournament

Kentucky, Gen.G. Organizing 64-Team Esports Tournament

The University of Kentucky will put on a 64-person NBA2K tournament that will be broadcast on the school’s Twitch channel and organized by its gaming partner, Gen.G. The tournament is open to gamers who are at least 13 years old, have a PS4 and own the NBA2K20 game. The 64 players will be chosen at Continue Reading

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Rupp Arena Gets Rebranding

The home of Kentucky basketball will now be called Rupp Arena at Central Bank Center as part of the Lexington Center Corporation’s 14-year naming rights agreement with the financial firm that rebrands the complex that is  home of the legendary Wildcats program as well as meetings and entertainment events. A key part of the agreement Continue Reading

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University of Kentucky Partners with Gen.G for Gaming Program

The University of Kentucky will be partnering with Gen.G to build a global gaming and esports program as part of a larger campus initiative to become more involved in the esports ecosystem. The program will focus on three pillars of academic, community and professional development in collaboration with the UK esports Club. The partnership between Continue Reading

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