2024 BNP Paribas Open Creates $852 Million in Gross Economic Impact
The 2024 BNP Paribas Open, a combined ATP and WTA Tours event at the Indian Wells Tennis Garden held each March, claims that it generated an estimated total gross economic impact of more than $852 million on the Coachella Valley economy. The study’s total, conducted by George Washington University, is a 51 percent increase over […]
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