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For years, sports such as baseball, hockey and tennis have created variations of their sports for younger children, generally by shortening the field, rink or court to increase kids’ enjoyment of the game. Now, USA Football is adopting a pilot program it hopes will change the game on the gridiron as well. The national governing body […]
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Alyssa Milano has always had a following ever since her days appearing on the sitcom “Who’s the Boss?” from 1984–1992. But as she continued her acting career, including on the hit series “Melrose Place” and “Charmed,” Milano was working on another venture that has proven perhaps just as lucrative. In 2006, she created Touch by Alyssa Milano, a line of high-end women’s fan apparel that began with an exclusive licensing deal with Major League Baseball. The first line was so successful that other leagues began calling. Today, Touch holds the licensing for the NFL, the NBA, the NHL, NASCAR, MLS and a growing number of collegiate teams In this interview with SportsTravel’s…
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Jason Gewirtz: On Assignment
For Los Angeles’ bid to host the 2024 Olympic and Paralympic Summer Games, perhaps it’s not surprising that…
Gary Bettman was named commissioner of the National Hockey League in 1993, making him the longest-serving leader of the major North American sports leagues. In that time, the league has expanded to 30 teams and will add a new franchise, the Vegas Golden Knights, next season. In the meantime, the NHL has created a popular outdoor series of events and in September launched a revamped World Cup of Hockey with eight international squads. That move came as the league was deciding whether to send players to the 2018 Olympic Winter Games, as it has for every Games since 1998. In April, Bettman announced the league…
Continue ReadingAfter receiving in excess of 3,000 bids, the NCAA in April announced more than 600 host sites for championship events through the 2021–2022 season across Divisions I, II and III. No city fared better than Pittsburgh, which landed 22 events, including such prizes as the 2019 Division I wrestling and volleyball championships and the 2021 […]
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Nick Horbaczewski learned a number of things about growing a sport and building a loyal fan base at Tough Mudder from 2013–2015, serving in roles that included chief revenue officer and senior vice-president of revenue and business development. But in 2015, he took those skills and turned his attention to drones, founding the Drone Racing League. The league features pilots controlling drones at 80 mph on courses that wind their way through checkpoints in some considerably nontraditional venues. And quickly, the league and the sport have taken off. The first season of five races aired on ESPN in 2016 and the next season begins in June…
Continue ReadingWhile some sports may be struggling with participation and membership, water polo is not one of them, according to recent data released by USA Water Polo and the National Federation of State High School Associations (NFHS). The national governing body, based in Huntington Beach, California, has seen membership grow 25 percent in the last five […]
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For 17 years, Mary Wittenberg was involved in every aspect of the New York City Marathon during her time at New York Road Runners. From 2005–2015, she was president and CEO, overseeing a period of enormous growth for the race. But now she has the opportunity to launch a new series of events from scratch. In May 2015, she was hired as global CEO—Chief Exercise Officer—for Virgin Sport, created as part of Richard Branson’s empire with a goal of motivating people to get fit through sports. The first series of events were recently announced with three planned in London and one in San Francisco in 2017. Virgin’s plan is to organize mass participatory events that will include running…
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At the 1984 Olympic Summer Games, Benita Fitzgerald Mosley became the first African-American woman and second American ever to win a gold medal in the 110-meter hurdles. But she never stopped succeeding. After working for Special Olympics and the 1996 Atlanta Olympics organizing committee, she spent eight years as president and CEO of Women in Cable Telecommunications. From there, she became chief of sport performance for USA Track & Field, helping the team to win 29 medals at the 2012 Games, and served as chief of organizational excellence for the U.S. Olympic Committee. In 2016, she was named CEO of Laureus USA, a foundation that is part of a global…
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Executives at Vermont’s Killington Resort had more than a year to market and create buzz around what would be the first FIS Ski World Cup in New England in 25 years. While early signs pointed to strong interest for the International Ski Federation event, held over Thanksgiving weekend, resort officials still weren’t sure exactly what […]
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