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The Orange County Sports Commission in California has announced it has 16 confirmed sports events for the destination in 2021 that are anticipated to attract more than 155,000 combined attendees and generate an estimated economic impact of $53 million. Of those, 11 were booked since the onset of the pandemic, giving leaders in Anaheim and […]
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Immortals Gaming Club has signed a multiyear partnership with HotelPlanner to serve as the official hotel booking partner of IGC’s MIBR CS:GO and the Immortals LCS esports teams. MIBR is based in Brazil competing in CS:GO while the Immortals team competes in North America in League of Legends. “Our Immortals and MIBR teams are excited […]
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Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]
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Three more venues in Birmingham, Alabama, have been named as host venues for The World Games 2022: Legion Field, Birmingham CrossPlex and Boutwell Auditorium. Protective Stadium, a new downtown venue expected to open this year, had previously been named as a venue as well, making for four of the expected 25 venues to be named […]
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Nike and the NFL have announced a new grant initiative to grow girls’ involvement in flag football, committing $5 million to grow the game within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in products that will be given to state athletic associations that offer girls flag football […]
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On the surface, it would appear that SloCoach would be one of those companies that must have formed as a response to the COVID-19 pandemic. An online coaching tool where athletes can upload videos of themselves practicing their sports—with professional or Olympic-level athletes or coaches returning a video critique—seems to be tailor-made for the new […]
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Would you rather be inspired by Captain America than some generic coach on your fitness app of choice? Tough Mudder and Marvel will give you the chance. Tough Mudder has announced it will again collaborate with Marvel on a fitness challenge inspired by the company’s superheroes. Tough Mudder Challenges: Marvel Series will feature six digital […]
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USA Cycling has made a move to increase youth participation in mountain biking, reaching a deal with the National Interscholastic Cycling Association to increase accessibility to cycling across the country. NICA is a nonprofit that develops interscholastic mountain biking programs for students. The agreement is expected to promote youth riding, advance cycling opportunities at the […]
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Louisville Tourism in Kentucky has announced that President and CEO Karen Williams will end her 30-year tenure with the organization on June 30 and will be succeeded by Chief Operating Officer Cleo Battle. “The hospitality industry is an extremely competitive market for leisure and meetings business,” Board Chair Donald Lassere said. “Under Karen’s leadership, the Louisville landscape evolved with greater opportunities to incent highly […]
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USA Hockey has reached a multi-year partnership with Clear2Play to make the company’s product to become the official athlete safety software of the national governing body. Clear2Play, founded in 2018, works to ensure athlete safety through a web and mobile app that provides customizable daily health checks, test and vaccine tracking, and a flexible digital […]
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