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The North Carolina Sports Association has announced a new visual and digital identity designed to reflect its commitment to growing and promoting sports events across the state. The association’s new logo features a revitalized look focused on the iconic blue color often associated with the state. A retro typeface aims to pay homage to the […]
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USA Gymnastics and FloSports have reached a multiyear digital streaming partnership that will see the national governing body’s events streamed to a global audience. As part of the deal that goes through 2025, FloSports will broadcast more than 35 events to audiences across North America and the world. The program, which will include events in […]
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The State Games of North Carolina have a new title sponsor as Bodyarmor replaces Powerade, beginning with the June 2021 event. The event is North Carolina’s largest multisport amateur athletic sports event and is expected to include more than 12,000 athletes and 600 teams from 30 different sports. The games will be staged in Raleigh, […]
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When the COVID-19 pandemic hit in 2020, one of the big surprises was the success of NASCAR’s efforts to get their drivers on simulated tracks to keep the competition alive. With races back for real in 2021, the league has announced plans to continue its esports format, allowing drivers to race virtually during the week […]
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Alliance Reservations Network has launched a new hotel room-booking product designed to streamline the management of group travel, including to sports events. The new technology, called GPS Link, connects the company’s Group Productivity Solution booking platform with the central reservation system of a participating hotel chain. The product is designed to make a direct connection […]
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Oak View Group has named four new executives for its Moody Center in Austin, Texas, a new, privately funded $338 million venue under construction. The 15,000-seat venue is expected to open in 2022 and will be home to University of Texas athletics programs. Veronica Cantu will serve as vice president of marketing; Michael Owens will […]
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Van Wagner and eight of its NCAA conference partners have announced the launch of the Collegiate Esports Invitational, an online tournament that will be staged in February. Any enrolled student in a member school of the America East Conference, Big South Conference, Big West Conference, Metro Atlantic Athletic Conference, Southland Conference, Sun Belt Conference, West […]
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U.S. Ski & Snowboard has become the latest national governing body to partner with TeachAids to provide members with access to concussion-awareness resources through the company’s Crash Course education initiative. The video-based interactive learning experience was developed alongside a team of academics, researchers, doctors and athletes. The program uses virtual reality and other interactive online […]
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Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]
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The NCAA started calling in the fall. In an effort to cut down on team travel during the COVID-19 pandemic, would Indianapolis — which was set to host the 2021 Final Four — be interested or willing to host the entire Men’s Division I Basketball Tournament? The answer, of course, was yes. But the delay […]
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