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Nike and the NFL have announced a new grant initiative to grow girls’ involvement in flag football, committing $5 million to grow the game within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in products that will be given to state athletic associations that offer girls flag football […]
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On the surface, it would appear that SloCoach would be one of those companies that must have formed as a response to the COVID-19 pandemic. An online coaching tool where athletes can upload videos of themselves practicing their sports—with professional or Olympic-level athletes or coaches returning a video critique—seems to be tailor-made for the new […]
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Would you rather be inspired by Captain America than some generic coach on your fitness app of choice? Tough Mudder and Marvel will give you the chance. Tough Mudder has announced it will again collaborate with Marvel on a fitness challenge inspired by the company’s superheroes. Tough Mudder Challenges: Marvel Series will feature six digital […]
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USA Cycling has made a move to increase youth participation in mountain biking, reaching a deal with the National Interscholastic Cycling Association to increase accessibility to cycling across the country. NICA is a nonprofit that develops interscholastic mountain biking programs for students. The agreement is expected to promote youth riding, advance cycling opportunities at the […]
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Louisville Tourism in Kentucky has announced that President and CEO Karen Williams will end her 30-year tenure with the organization on June 30 and will be succeeded by Chief Operating Officer Cleo Battle. “The hospitality industry is an extremely competitive market for leisure and meetings business,” Board Chair Donald Lassere said. “Under Karen’s leadership, the Louisville landscape evolved with greater opportunities to incent highly […]
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USA Hockey has reached a multi-year partnership with Clear2Play to make the company’s product to become the official athlete safety software of the national governing body. Clear2Play, founded in 2018, works to ensure athlete safety through a web and mobile app that provides customizable daily health checks, test and vaccine tracking, and a flexible digital […]
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The North Carolina Sports Association has announced a new visual and digital identity designed to reflect its commitment to growing and promoting sports events across the state. The association’s new logo features a revitalized look focused on the iconic blue color often associated with the state. A retro typeface aims to pay homage to the […]
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USA Gymnastics and FloSports have reached a multiyear digital streaming partnership that will see the national governing body’s events streamed to a global audience. As part of the deal that goes through 2025, FloSports will broadcast more than 35 events to audiences across North America and the world. The program, which will include events in […]
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The State Games of North Carolina have a new title sponsor as Bodyarmor replaces Powerade, beginning with the June 2021 event. The event is North Carolina’s largest multisport amateur athletic sports event and is expected to include more than 12,000 athletes and 600 teams from 30 different sports. The games will be staged in Raleigh, […]
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When the COVID-19 pandemic hit in 2020, one of the big surprises was the success of NASCAR’s efforts to get their drivers on simulated tracks to keep the competition alive. With races back for real in 2021, the league has announced plans to continue its esports format, allowing drivers to race virtually during the week […]
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