Author: Matt Traub

USABobsledLuge

USA Bobsled & Skeleton Unveils New Brand Identity

USA Bobsled/Skeleton has unveiled its new logo at the national team camp in Colorado Springs, composed of elements representing the mission, vision and core values of the organization while highlighting the speed of the sports and strength of its athletes. “We discovered that 75 percent of those surveyed felt it was time to update our […]

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CharlesJeffers

Bermuda Tourism Authority Announces New Executive Leadership

The Bermuda Tourism Authority Board has announced the departure of Charles Jeffers as chief executive officer with Tracy Berkeley serving as interim CEO. Jeffers was appointed as CEO in March 2021. “We thank Charles for his contributions to Bermuda during a very difficult period for the country and the world at large,” said BTA Chairman […]

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Spain Soccer La Liga
Barcelona's Sergino Dest, left, plays the ball during a La Liga match against Real Betis at the Camp Nou stadium in Barcelona. (AP Photo/Joan Monfort)

Real Madrid, Barcelona, Juventus, Club América and Chivas Touring U.S. as Part of AEG Event

As the weather turns increasingly warmer and big event stadiums look to bring in unique events, football and soccer stadiums will be announcing exhibition games between European big-name clubs, clubs south of the border in Liga MX and within Major League Soccer as well. AEG Tour Spread Throughout West, South U.S. AEG has announced the […]

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Texans Steelers Football
Acrisure has agreed to a 15-year deal with the Pittsburgh Steelers for the naming rights to what was formerly Heinz Field. (AP Photo/Gene J. Puskar)

Duquesne Light Holdings Awarded Heating and Cooling Contract at Heinz Field

Duquesne Light Holdings Inc. has announced a partnership with PSSI Stadium LLC, the owner of Heinz Field, whereby DLH will own the stadium’s central heating and cooling plant and its equipment through February 2031, allowing The Efficiency Network, a DLH subsidiary, to operate and maintain the plant and equipment throughout the duration of the partnership. […]

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Miami Open Tennis
The lights on stadium court, rear, turn orange at the Miami Open tennis tournament, as Frances Tiafoe, of the United States, waits for a serve from Denis Shapovalov, of Canada, on the grandstand court during the quarterfinals Thursday, March 28, 2019, in Miami Gardens, Fla. (AP Photo/Jim Rassol)

ATP Expanding Tournaments, Adds Profit Sharing With Players

The ATP Tour will expand five tournaments, spotlighted by Cincinnati, over the next three years as well as implement 50-50 profit sharing between players and tournaments starting next year. Changes approved by the ATP Board include increased prize money under the first phase of its “OneVision” plan that will also aggregate tournament revenue into ATP […]

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Victor Montagliani, Colin Smith
Colin Smith, FIFA chief tournaments and events officer, left, and Victor Montagliani, FIFA vice president and CONCACAF president, right, listen during a news conference at Hard Rock Stadium on September 23, 2021, in Miami Gardens, Florida during a series of site visits to FIFA World Cup 2026 candidate host cities. The host cities will be announced June 16. (AP Photo/Lynne Sladky)

The 2026 World Cup Host Announcement: What’s at Stake and What the Process was Like

As June 16 approaches, the fate of hundreds of millions of dollars in potential sports tourism benefits is at stake for more than a dozen destinations throughout the United States. It will be on that day when FIFA announces the cities that will host games for the 2026 World Cup in North America, the biggest […]

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SailGPChicago
USA SailGP team in action during a practice session ahead of Bermuda SailGP on May 8, 2022. Photo: Ricardo Pinto for SailGP.

SailGP Teams Up with T-Mobile for Sail Grand Prix in Chicago

SailGP has named T-Mobile for Business as the title sponsor for the United States Sail Grand Prix Chicago at Navy Pier, which is scheduled for June 18 – 19. The title sponsorship comes shortly after T-Mobile signed on as SailGP’s exclusive U.S. 5G provider. During the weekend at the SailGP race village at Navy Pier, […]

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ColoradoSpringsSportsCorp

2023 World Jump Rope Championships Headed to Colorado Springs

Colorado Springs, Colorado, will host the 2023 World Jump Rope Championships in a partnership between the Colorado Springs Sports Corp and International Jump Rope Union, the international federation for the sport of jump. The event will have 3,000 participants from more than 30 countries and will mark the first time the event will be held […]

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SoccerIHG

Major League Soccer and IHG Hotels & Resorts Announce Multi-Year Partnership

Major League Soccer and IHG Hotels & Resorts have announced a multifaceted partnership that designates IHG as Official Hotel Partner of MLS and builds off IHG’s recent launch of the all-new IHG One Rewards loyalty program in April. The partnership between MLS and IHG also capitalizes on the resurgence of travel and will forge a […]

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JTAPartnerPurpose

JTA Launches New Consulting Division

JTA, an independent sports communications and international relations consultancy, has officially launched a new sponsorship consulting division called Partner on Purpose dedicated to helping brands re-imagine sponsorship strategies in a post-pandemic world. The launch is on the back of a survey that revealed global sponsorship leaders believe COVID-19 and geopolitical issues have had a profound […]

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