The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
Visit Virginia’s Blue Ridge has promoted Debora Wright, a destination marketing professional with over 25 years of experience, to lead the agency’s combined external sales and marketing department as the vice president of sales and marketing. Wright’s background has enabled Visit VBR to more than double its media placement budget and establish new initiatives in […]
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The United States Olympic & Paralympic Committee will start a Team USA Athlete Marketing Platform pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities. Part of the program involves connecting Team USA sponsors and licensees directly with athletes. The platform’s aim will be to provide incremental revenue opportunities and marketing exposure […]
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The Louisville Xtreme, a new indoor football league team that will start in the Indoor Football League in 2021, has signed UofL Health as the team’s title partner through the 2023 season at the cost of $100,000. The title partnership is UofL Health’s first entry into professional sports sponsorships. As part of the three-year partnership, […]
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As many leagues in the United States struggle to keep together a schedule as cases surge, the biggest event in the world — the Olympic Summer Games — remains on schedule for its 2021 date and the International Olympic Committee’s president says he is “very, very confident we can have spectators in the Olympic stadium […]
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University of Hawai’i Athletics and Bank of Hawaii announced 10-year, $5 million sponsorship through 2030 for the naming rights of the Stan Sheriff Center, which will be referred to as SimpliFi Arena at Stan Sheriff Center. The new name retains the legacy of former Hawai’i Athletics Director Bruce “Stan” Sheriff. Bank of Hawaii chose the […]
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Nearly every day, there is a new partnership between a professional sports team and a gambling company — and sometimes the partnership even includes a college. In the wake of the Supreme Court’s ruling on legalized sports gambling, each election day brings a new state that will allow gambling within state lines. For any team […]
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The annual Iron Bowl matchup between Auburn and Alabama, one of the fiercest rivalries in sports let alone college football, will have a naming rights sponsor this year. BBVA will sponsor the game and community initiatives tied to the November 28 matchup. BBVA USA, whose headquarters are in Birmingham, Alabama, will use a Virtual Iron […]
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USA Triathlon has revealed its 2021 national championships schedule with a number of locations scheduled to host events after having 2020 competitions impacted by the COVID-19 pandemic. Events scheduled for 2021 will take place with a series of coronavirus precautions according to USA Triathlon’s Safe Return to Multisport guidelines. Athletes deferring registrations from impacted 2020 […]
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The National Association of Intercollegiate Athletics has awarded Lawrence Technological University hosting rights for the 2022 and 2023 Women’s Lacrosse National Championships in partnership with the Detroit Sports Commission. Blue Devils Stadium will host the events as the women’s lacrosse championship will get its own host site and break from the men’s lacrosse invitational for […]
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Bob Hanson will retire at the end of 2020 as president and chief executive officer of the Greater Wichita Area Sports Commission, ending a 23-year affiliation with the Kansas-based sports tourism market. Hanson was named executive director of the Greater Wichita Area Sports Commission in October 1997 and was promoted to president/CEO in May 2001. […]
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