Author: Matt Traub

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2020 IndyCar Series Visits Richmond, Skips Pocono

Richmond Raceway is in and Pocono Raceway is out in the 2020 NTT IndyCar Series schedule, which will remain at 17 races for the season starting with the traditional opener in St. Petersburg, Florida, on March 15. Richmond Raceway will host an IndyCar race for the first time since 2009, and is slotted into the […]

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Bendix Arena rendering
A rendering of Bendix Arena, which is being built through a $2 million renovation of a historic theater in South Bend, Indiana.

South Bend Theatre Conversion to Esports Arena Proposed

The city of South Bend is looking to be the first city in Indiana to have a dedicated esports arena by converting an old theatre into a 500-seat arena. The 700-seat Bendix Theatre would be converted into an esports arena thanks to $2 million in bed tax collections from the St. Joseph County hotel-motel tax […]

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Philadelphia Phillies to Hold Eagles Watch Parties

Should the Philadelphia Phillies not make the Major League Baseball playoffs, there’ll still be sporting events to cheer at Citizens Bank Park this fall. The Phillies announced that parts of their ballpark will be open during Philadelphia Eagles home games this season, along with Shake Shack takeout for tailgaters around the stadium complex area. A […]

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Elizabeth O’Brien Named Ironman Group’s North America Managing Director

Elizabeth O’Brien, who has more than two decades of sports industry experience, is the new North America managing director for The Ironman Group and will oversee all aspects of the business unit including four offices in the United States and more than 70 annual events. O’Brien’s team will be responsible for the performance of running […]

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Overwatch League Signs Sponsorship Deal with Kellogg’s

Kellogg Company is getting into the esports world with a new sponsorship deal with the Overwatch League that will lead to Cheez-It and Pringles brands being part of the 2019 Grand Finals in Philadelphia with expanded branding coming in 2020. Under terms of the deal, Cheez-It and Pringles will be the official presenting sponsor of the […]

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Staples Center

AEG Signs UCLA Health to Venue and Event Sponsorship

AEG will partner with UCLA Health as a founding partner and the first medical partner at the Staples Center and an official partner of L.A. Live, the Amgen Tour of California cycling event and several AEG music festivals and events. The partnership provides UCLA Health access to audiences across AEG venues, professional sporting events and […]

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USA Boxing Olympic Team Trials Set for Lake Charles

The 2020 U.S. Olympic Boxing Team Trials will be held December 7–15 in Lake Charles, Louisiana, at the Lake Charles Civic Center and Golden Nugget Lake Charles Hotel. USA Boxing and the United States Olympic & Paralympic Committee awarded Lake Charles the event, which will also include the 2019 USA Boxing National Championships. It will […]

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College Football Playoff Announces Hire and Promotion

The College Football Playoff has hired a new director of team operations and has promoted an existing staffer to a new role as director of public events. Danielle Bartelstein will be the director of team operations for the CFP. She joins the staff from Virginia Tech, where she was the senior director of football operations. […]

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USA Hockey Partners With TRUE Hockey

USA Hockey will partner with equipment manufacturer TRUE Hockey for a series of activities, including sponsorship of multiple events and developmental camps over multiple years. The agreement makes TRUE Hockey the official equipment sponsor of the USA Hockey All-American Prospects Game; as the official helmet and glove supplier for the U.S. Under-18 and Under-17 Select […]

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Detroit Convention Center Renamed TCF Center

Detroit’s convention center, one of the 20 biggest convention centers in the country, has been renamed as part of a 22-year naming rights deal worth $33 million. The former Cobo Center is now known as the TCF Center after an agreement between the financial corporation and the Detroit Regional Convention Facility Authority. With 723,000 square […]

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