Category: Feature Story

Feature Story — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

RivieraSunday

On Assignment: Four Days of Golf, A Year in the Making

When fans enter the gates at Riviera Country Club in Los Angeles, they can gawk at the elevation changes and some of the most historic holes in championship golf. They can enjoy activations and different sponsorship stands at almost every fairway. And if they think because the PGA Tour’s Genesis Invitational is a four-day affair that […]

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USATH1

How USA Team Handball Plans to Break Through

Barry Siff is in a place several before him have been. But he hopes—and has produced some early evidence—that he can be the one to put the entertaining sport of team handball on the map in the United States. “It’s a sport that’s designed for America that isn’t known here,” said Siff, CEO of USA […]

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HSBC New Zealand Sevens 2020 – Men’s
USA's Ben Pinkelman fends off the Wales defense on day two of the HSBC New Zealand Sevens 2020 men's competition at FMG Stadium Waikato on 26 January, 2020 in Hamilton, New Zealand. Photo credit: Mike Lee - KLC fotos for World Rugby

Rugby Sevens Ready to Put Roots in Los Angeles

With participation on the rise and its status as an Olympic sport secure, rugby is looking to expand its brand as the LA Sevens brings the up-tempo, fan-friendly rugby sevens format to Los Angeles. Dignity Health Sports Park in Carson, California, will host 16 national teams in a two-day event February 29–March 1 that features the […]

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DSC_0133

On Assignment: The Maine Ingredients

Maine may be off in a corner, but that doesn’t mean event organizers should treat it any less seriously as a destination for sports events. That’s something I saw firsthand on a recent trip to the Pine Tree State to witness three events, each of which speaks to the resources available in the region and […]

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ISL Competition Indiana University
Competitors enter the water at the International Swimming League competition at Indiana University natatorium on October 5 in Indianapolis. (Alfredo Falcone/LaPresse via AP Images)

International Swim League Broadens the Sport’s Visibility

A new international league features some of the biggest names in swimming—competing in a team format that has proven popular with TV-friendly meets—and already has recorded multiple sellouts before the inaugural season culminates with a showpiece event in Las Vegas. The International Swimming League, which is paying its athletes a salary to compete, hints that things […]

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Picture3
The Bank of America Chicago Marathon has become a leader in sustainability efforts.

The Green Game

We’ve come a long way since the first recycling bin was rolled out at a sporting event. As the topic of climate change heats up (literally), the creation of more sustainable events has taken on increasing importance. On a global level this can be seen with the December 2018 launch of the United Nations Sports […]

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