Category: Feature Story

Feature Story — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

2019 Freshwater Pro – WSL

Surfing Rides Into New Venues

Surf’s up! Way up. The sport of Hawaiian royalty and classic Beach Boys tunes is ripping right now. Surfing is set to make its Olympics debut in Tokyo, joining baseball/softball, karate, climbing and skateboarding as the new sports in Tokyo. [Download our exclusive guide to finding the most creative sports event venues.] Meanwhile, applied wave science […]

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MLS Timbers Los Angeles FC Soccer
LAFC fans in the '3252' fan section hold up their scarves during a game against the Portland Timbers at Banc of California Stadium in Los Angeles on March 10, 2019. (AP Photo/Ringo H.W. Chiu)

MLS At 25: From Shaky Start to Bright Future

Everywhere you looked, people tailgated with portable grills, music blared, kids ran around. The smell of beef and chicken hung heavy in the air. Flags waved, songs and chants and drums and trumpets played, and all the elements were there that make you walk around the outside of a stadium and think “Whoa, this is […]

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RivieraSunday

On Assignment: Four Days of Golf, A Year in the Making

When fans enter the gates at Riviera Country Club in Los Angeles, they can gawk at the elevation changes and some of the most historic holes in championship golf. They can enjoy activations and different sponsorship stands at almost every fairway. And if they think because the PGA Tour’s Genesis Invitational is a four-day affair that […]

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USATH1

How USA Team Handball Plans to Break Through

Barry Siff is in a place several before him have been. But he hopes—and has produced some early evidence—that he can be the one to put the entertaining sport of team handball on the map in the United States. “It’s a sport that’s designed for America that isn’t known here,” said Siff, CEO of USA […]

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HSBC New Zealand Sevens 2020 – Men’s
USA's Ben Pinkelman fends off the Wales defense on day two of the HSBC New Zealand Sevens 2020 men's competition at FMG Stadium Waikato on 26 January, 2020 in Hamilton, New Zealand. Photo credit: Mike Lee - KLC fotos for World Rugby

Rugby Sevens Ready to Put Roots in Los Angeles

With participation on the rise and its status as an Olympic sport secure, rugby is looking to expand its brand as the LA Sevens brings the up-tempo, fan-friendly rugby sevens format to Los Angeles. Dignity Health Sports Park in Carson, California, will host 16 national teams in a two-day event February 29–March 1 that features the […]

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DSC_0133

On Assignment: The Maine Ingredients

Maine may be off in a corner, but that doesn’t mean event organizers should treat it any less seriously as a destination for sports events. That’s something I saw firsthand on a recent trip to the Pine Tree State to witness three events, each of which speaks to the resources available in the region and […]

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ISL Competition Indiana University
Competitors enter the water at the International Swimming League competition at Indiana University natatorium on October 5 in Indianapolis. (Alfredo Falcone/LaPresse via AP Images)

International Swim League Broadens the Sport’s Visibility

A new international league features some of the biggest names in swimming—competing in a team format that has proven popular with TV-friendly meets—and already has recorded multiple sellouts before the inaugural season culminates with a showpiece event in Las Vegas. The International Swimming League, which is paying its athletes a salary to compete, hints that things […]

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