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Spartan has announced that it has acquired the La Ruta De Los Conquistadores multiday mountain bike race in Costa Rica, part of the obstacle race company’s planned expansion into new avenues of sports and fitness. Under terms of the deal, the founders and organizers of the three-day race from the Pacific to Atlantic oceans, Roman […]
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The home of UCLA football and the Rose Bowl Game has a new official drink that will be served at all of its stadium events. Reed’s will be the official ginger beer of the Rose Bowl Stadium and also be distributed throughout the UCLA campus and its nearly 45,000 students. “The Rose Bowl Stadium and […]
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For the first time in five decades, the top series in NASCAR will be without a title sponsor. NASCAR has announced that instead of a naming rights sponsor for its top series, it will be known as the NASCAR Cup Series with four ‘Premier Partners’ in Busch Beer, Coca-Cola, Geico and Xfinity. “This has been […]
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A veteran executive in Alabama will take over as The World Games’ 2021 chief executive officer ahead of the event, which will be held in Birmingham. The World Games 2021 board of directors appointed Nick Sellers, mostly recently the vice president of the Mobile division at Alabama Power, as the new CEO. Sellers will take […]
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Destination Esports, a new agency aimed at bridging the gap between destination marketing organizations and esports event organizers, has announced its formation. The San Juan Capistrano, California-based company was founded by CEO Kim Meltzer and CFO Jamie Oakley, veterans of the hospitality and esports industries. Dorothy Ferguson has also joined as chief marketing officer. The […]
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Sticking to its commitment to organize races in the Los Angeles area before the 2028 Olympic and Paralympic Games, USA Triathlon has announced that the 2020 Toyota USA Paratriathlon National Championships will return to Long Beach, California. The race will be staged in conjunction with the second annual Legacy Triathlon on July 18 and will […]
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Anaheim, California, will remain the home of the Angels and Major League Baseball through at least 2050, after an agreement was reached between the city and the franchise that will see the Angels owner purchase more than 150 acres of land—including the teams’ stadium—from the city for $325 million. The proposed agreement was announced by […]
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Five new sports will be on the 2022 Dakar Youth Olympic Games program, including four that will then be part of the 2024 Olympic Summer Games program for the first time. Breaking, surfing, sport climbing and skateboarding will debut in 2022 in Dakar ahead of their official Olympic debut at Paris 2024. Karate will also […]
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The NFL’s Raiders, ahead of their imminent move to Las Vegas, have signed another naming rights sponsor for the team’s arrival in Nevada, this time with a healthcare provider whose name will adorn the team’s practice facility and team headquarters. The Intermountain Healthcare Performance Center will open in the summer of 2020 and is named […]
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The Collegiate StarLeague will have HyperX as its presenting sponsor for the 2019–2020 CSL season, concluding with April’s Grand Finals at the HyperX Esports Arena in Las Vegas. The partnership will bring HyperX gear to over 60 CSL events over the next 12 months, including a series of on-campus events and the CSL Fighting Game […]
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