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Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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Miraitowa is one of two robots that will greet visitors with hand shakes and waives during the 2020 Olympic Summer Games in Tokyo. Photo: Toyota Motor Corp.

Tokyo Olympics Prepare with One Year to Go

With one year to go until the 2020 Olympic and Paralympic Summer Games in Tokyo, the local organizing committee and the U.S. Olympic and Paralympic Committee are recognizing the date and stepping up efforts to build publicity around the event. In Tokyo, where the opening ceremony will take place July 24, 2020, organizers have released […]

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Cleo Battle Promoted to COO of Louisville Tourism

Cleo Battle has been promoted to the newly created position of chief operating officer of Louisville Tourism. Battle has served the convention bureau in Louisville, Kentucky, since 2013 as executive vice president. In his current role, Battle overseas convention development, destination services, tourism development, and marketing and communication. In his new role, he will cultivate […]

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USSSA and USA Softball to Co-Host New Event

USSSA and USA Softball will combine on a new fastpitch softball event in 2020 aimed at grass-roots development of the sport. The event—The U.S. Games—will be staged at the USSSA Space Coast Complex in Viera, Florida, January 18–20. “USSSA is excited to make this announcement with USA Softball as we believe this is another step […]

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Esports Stadium Arlington Selected to Host 2019 Esports Awards

Esports Stadium Arlington will host the 2019 Esports Awards, an awards program in its fourth year honoring achievements in the esports industry. The event, which has been held the past three years in London, will be staged November 16 at the stadium in Arlington, Texas, and will offer general admission to fans for the first […]

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Eleven Sports to Broadcast Archery Events

USA Archery has plans to increase exposure of the sport, announcing a partnership with Competition Archery Media and Eleven Sports Network to broadcast more of the national governing body’s events as well as those of other archery organizations. CAM is USA Archery’s live production affiliate and was founded with a goal of bringing archery into […]

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USA Swimming Signs First Alcohol Sponsor

Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]

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Ironman Returns to Penticton for Canada Triathlon

Ironman has announced that Penticton, British Columbia, will host to the Subaru Ironman Canada triathlon in 2020, marking the return of one of the circuit’s longest former hosts. The Canadian city had hosted a full-distance Ironman triathlon from 1983–2012 and will again host the event when it returns August 30, 2020. In addition, Subaru will […]

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Greenville-Pitt County, North Carolina, Forms Sports Commission

The Greenville-Pitt County (North Carolina) Convention & Visitors Bureau has formed the new Greenville-Pitt County Sports Commission, with the launch occurring July 1. The new sports commission will have two full-time staff members: Gray Williams, who will serve as executive director, and Paul Sheehan, who will serve as the director of sports development. “Our vision […]

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Tough Mudder Promotes Kyle McLaughlin to CEO

Tough Mudder has promoted its president, Kyle McLaughlin, to CEO, effective July 1. McLaughlin joined the obstacle race event company in 2018 and has been president since January. In that time, he has initiated a string of enhancements aimed at the on-site customer experience and helped the company increase its sponsorships and group sales. “Thanks […]

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