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USA Gymnastics has extended a partnership with one equipment supplier in American Athletic Inc., and added a new partner as another official equipment supplier in Spieth America, the national governing body announced this week. A partner of USA Gymnastics since 1963, AAI will continue to serve as the official supplier for the artistic development and […]
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CES 2023 has invaded Las Vegas, with thousands of exhibitors and patrons spread out across the city as it celebrates its 25th year in Sin City. The sports session “What’s Next for the Creator Economy?” brought together a panel to discuss how brands are working with content creators to promote their products. The group, moderated […]
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Alliance Reservations Network has acquired Playbook365, a youth and amateur sports management platform for tournaments, leagues, clubs, showcases, tryouts and camps, with plans to create the youth and amateur sports industry’s first end-to-end travel management platform. The new service is expected to integrate with ARN’s lodging management platform, Group Productivity Solution. The acquisition is planned […]
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Ironman and Nirvana Europe Limited, a British-based sport travel agency, have extended and expanded their partnership across North America, Europe, and Oceania to provide travel and race experiences for athletes starting in 2023. Nirvana has been the official travel partner to the Ironman European Series since 2005. The enhanced partnership will provide athletes with a […]
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The Professional Triathletes Organization has announced a programming agreement with Fox Sports to televise highlights of PTO Tour races from the 2022 season next month. One-hour highlights shows of three races from the season will be shown on FS1 on December 17. The PTO is co-owned by the sport’s professional athletes. In 2023 and 2024, […]
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TeamSnap has acquired LeagueSide and will launch a new offering for brands to connect with the youth sports industry and bring access to sponsorship opportunities to 19,000 sports organizations that use TeamSnap’s platform. Financial terms of the transaction were not disclosed. The merger will offer brands direct access to digital and on-field sponsorship opportunities from […]
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Anheuser-Busch has hopped on the pickleball craze, announcing that it has purchased a Major League Pickleball team for the 2023 season in a deal that will give the beverage giant a founding partnership with the larger MLP league and control over one of the league’s expansion teams. “We have a proud and longstanding history as […]
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The total economic impact of adapted and para sport-related events nationwide totals approximately $77.8 million annually, nearly reaching pre-COVID levels, according to a benchmark economic impact study released at the Adapted Sport Leadership & Business Symposium presented by All In Sport Consulting on October 19–20. The study showed that the economic impact of the 34 […]
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FAST Studios has launched the Women’s Sports Network with support from 12 professional women’s sports leagues and federations including the WNBA, LPGA, U.S. Ski & Snowboard and Athletes Unlimited, providing comprehensive coverage of the women’s sports scene in the United States and beyond. “The launch of the Women’s Sports Network is a huge and long-awaited […]
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Vittoria Group has announced that Karim Pine has been appointed as the new Managing Director for North America to succeed Glenn Lee, who will now head the newly established Global Accessories Business Unit located in North America. After two years in the role of Managing Director for North America, Lee will begin his journey as business […]
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