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Acura has been named the title sponsor of the Grand Prix of Long Beach in California. The luxury car manufacturer takes over from Toyota, which has been the race’s title sponsor for 38 years until it announced last year it would no longer support the race. The 45th Grand Prix of Long Beach, one of the key stops […]
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As a part of a new multiyear marketing partnership, AT&T and the National Basketball Association will create enhanced fan experiences…
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The NBA’s Sacramento Kings have announced a partnership with MGM Resorts International and tech firm Xperiel to enhance the team’s “Call the Shot” predictive gaming options for fans. The game has existed in the team’s app since 2016 but under terms of the new deal, MGM becomes the presenting partner of the game. It’s a similar […]
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Major League Baseball, Nike and Fanatics have entered a new 10-year global partnership. Under the new deal, Nike will serve as the official uniform and footwear supplier of MLB starting in the 2020 season, with Fanatics serving as the manufacturer and distributor of fan gear. “Nike’s global brand and reputation as a leader in marketing and driving innovation makes […]
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Events DC, the convention and sports authority for the District of Columbia, has signed on to serve as the signature sponsor of the Overwatch League’s Washington Justice, which will begin its inaugural season on February 14. The announcement was made by Washington Esports Ventures, a company founded to purchase an Overwatch League team and build other […]
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USA Luge will slide for at least two more years with White Castle, agreeing to an extension on the fast food company’s sponsorship with the national governing body. Under terms of the deal, White Castle will continue as the title sponsor for USA Luge’s talent identification program, which is known as the White Castle USA […]
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U.S. Ski & Snowboard has announced a multiyear partnership with Orig3n, making the company the official genetics partner of the national governing body…
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USA Archery has partnered with FirstString, a custom bow string manufacturer based in Whiteland, Indiana. FirstString will serve…
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Fox Sports will televise the USBC Masters and U.S. Open bowling events as part of its Go Bowling! PBA Tour television package. The multiyear arrangement was announced by the Professional Bowlers Association, the United States Bowling Congress and the Bowling Proprietors’ Association of America at the BPAA Mid-Winter Summit in New Orleans. As part of the deal, Fox Sports will televise the U.S. Open live from […]
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IndyCar has announced that NTT, a global information technology and communications company, will become the series’ title sponsor starting in 2019. NTT replaces Verizon, which held the series title sponsorship since 2014. NTT will also become the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400 beginning in 2019. The […]
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