AT&T and NBA Sign New Multiyear Marketing Deal
As a part of a new multiyear marketing partnership, AT&T and the National Basketball Association will create enhanced fan experiences…
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MGM Reaches Deal to Sponsor Sacramento Kings Interactive Game
The NBA’s Sacramento Kings have announced a partnership with MGM Resorts International and tech firm Xperiel to enhance the team’s “Call the Shot” predictive gaming options for fans. The game has existed in the team’s app since 2016 but under terms of the new deal, MGM becomes the presenting partner of the game. It’s a similar […]
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MLB, Nike and Fanatics Enter 10-Year Partnership
Major League Baseball, Nike and Fanatics have entered a new 10-year global partnership. Under the new deal, Nike will serve as the official uniform and footwear supplier of MLB starting in the 2020 season, with Fanatics serving as the manufacturer and distributor of fan gear. “Nike’s global brand and reputation as a leader in marketing and driving innovation makes […]
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Events DC Signs On as Sponsor for the Washington Justice
Events DC, the convention and sports authority for the District of Columbia, has signed on to serve as the signature sponsor of the Overwatch League’s Washington Justice, which will begin its inaugural season on February 14. The announcement was made by Washington Esports Ventures, a company founded to purchase an Overwatch League team and build other […]
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USA Luge Signs Extension With White Castle
USA Luge will slide for at least two more years with White Castle, agreeing to an extension on the fast food company’s sponsorship with the national governing body. Under terms of the deal, White Castle will continue as the title sponsor for USA Luge’s talent identification program, which is known as the White Castle USA […]
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U.S. Ski & Snowboard Announces Multiyear Partnership With Orig3n
U.S. Ski & Snowboard has announced a multiyear partnership with Orig3n, making the company the official genetics partner of the national governing body…
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USA Archery Partners With FirstString
USA Archery has partnered with FirstString, a custom bow string manufacturer based in Whiteland, Indiana. FirstString will serve…
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Fox Sports to Air USBC Masters and U.S. Open
Fox Sports will televise the USBC Masters and U.S. Open bowling events as part of its Go Bowling! PBA Tour television package. The multiyear arrangement was announced by the Professional Bowlers Association, the United States Bowling Congress and the Bowling Proprietors’ Association of America at the BPAA Mid-Winter Summit in New Orleans. As part of the deal, Fox Sports will televise the U.S. Open live from […]
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NTT Named Title Sponsor of IndyCar Series
IndyCar has announced that NTT, a global information technology and communications company, will become the series’ title sponsor starting in 2019. NTT replaces Verizon, which held the series title sponsorship since 2014. NTT will also become the official technology partner of IndyCar, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400 beginning in 2019. The […]
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Volkswagen Named Automotive Partner of U.S. Soccer
Volkswagen will become the presenting automotive partner of U.S. Soccer through 2022 under a deal announced by Volkswagen of America Inc. and the national governing body. The agreement, facilitated by Soccer United Marketing, was announced during the Detroit Auto Show. “We are extremely excited to work together with Volkswagen to help us continue to grow soccer […]
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