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For the first time, the NFL’s AFC and NFC Championships will have a presenting sponsor. The NFL has announced that Intuit Inc., makers of Turbo Tax, QuickBooks and Mint have reached a multi-year partnership to sponsor the games that will determine which teams advance to the Super Bowl. TurboTax Live will received branding as part of […]
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Toyota has announced partnerships with six national governing bodies in the lead-up to the 2020 Olympic and Paralympic Summer Games in Tokyo, including two sports (skateboarding and surfing) that will make their Olympic debuts. As part of the deals, the auto manufacturer will partner with the National Wheelchair Basketball Association, USA Skateboarding, USA Surfing, USA Swimming, USA Track & […]
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The USTA and Tennis Channel have reached an agreement on the construction and operation of a permanent broadcast center at the USTA National Campus in Orlando. The venue will allow Tennis Channel to produce and broadcast live coverage of USTA professional, collegiate, adult and junior level events at the campus. The agreement also grants Tennis Channel the rights […]
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AEG and Dignity Health have reached a deal that will rename the Carson, California, home of the MLS LA Galaxy and NFL Los Angeles Chargers as Dignity Health Sports Park. The stadium, previously know at StubHub Center, will rebrand effective January 1. As part of the agreement, Dignity Health will also become the official health […]
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The Big East Conference and the Madison Square Garden Company, which owns the Madison Square Garden arena in New York City, has announced a partnership extension through 2028. Under terms of the agreement, the Big East Tournament will be held at the arena and the tournament will be staged on its traditional dates at the close of college basketball’s […]
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USA Swimming and Streamline Brands, a franchisor of swim schools, have entered a multiyear partnership aimed at creating more swimming programs… Continue Reading
The Association of Collegiate Anglers Federation and the Collegiate Bass Fishing Series have announced a partnership that will have…
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USANA, a nutritional supplement provider, has announced a sponsorship with USA Wrestling that will mark the company’s first deal with a summer sport national governing body. The Utah-based company previously signed deals with seven winter NGBs in the United States and Canada. Under terms of the new agreement, USANA will become the official supplement supplier of […]
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The Pac-12 Conference and 76, the retail gas brand owned by energy manufacturing and logistics company Phillips 66, have extended the presenting sponsorship agreement of the Pac-12 championship game. The multiyear deal will have 76 continue as presenting sponsor of the 2019 Pac-12 Football Championship Game. “The Pac-12 Football Championship Game is the pinnacle of our annual conference […]
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PlayStation has renewed its multiyear agreement with ESPN and will return as the title sponsor of the Fiesta Bowl. The annual event, one of the College Football Playoff New Year’s Six bowl games, will be held on January 1, 2019, at State Farm Stadium in Glendale, Arizona. “PlayStation has been an unbelievable partner over the last two years. […]
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