Hilton and SI Play Partner to Launch Tourney Stay
Hilton and Sports Illustrated Play (SI Play) have partnered to launch Tourney Stay, a new service that utilizes SI Play’s existing Tourney Machine mobile platform…
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UFC Named Anchor Tenant of T-Mobile Arena
T-Mobile Arena in Las Vegas has entered into an extended multiyear agreement with UFC that names the mixed martial arts organization…
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Marriott Becomes Official NCAA Hotel Partner
Marriott International has announced that it will become an official NCAA corporate partner across all 90 NCAA championships. Under terms of the deal…
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Ironman and ITU Sign Cooperation Agreement
Ironman and the International Triathlon Union have agreed to a cooperation agreement to further develop and grow triathlon, including…
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Orlando Signs Partnership With International Champions Cup
Relevent Sports and Visit Orlando have announced a multiyear partnership…
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AEG and ESL Form Long-Term Deal To Broaden Esports
AEG and eSports company ESL have announced a strategic long-term global partnership that will align…
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UFC Sold to WME-IMG
WME-IMG has acquired UFC for a reported $4 billion. Silver Lake Partners and KKR will join WME-IMG as strategic…
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NCAA, CBS and Turner Announce Basketball Deal Through 2032
The NCAA has reached an eight-year, $8.8 billion extension of its multimedia rights agreement withCBS Sports and Turner to broadcast the Division I…
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Turner Broadcasting System and WME/IMG Partner to Form Esports League
Turner Broadcasting System, Inc. and WME/IMG have formed a strategic partnership to…
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Mercedes-Benz Naming Partner for Atlanta Stadium
AMB Sports & Entertainment has announced Mercedes-Benz USA will be the naming partner of the new Atlanta stadium, to be called Mercedes-Benz Stadium…
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