Category: National Governing Body

National Governing Body — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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USA Curling has partnered with Cheetos on a media campaign. Photo courtesy of Frito-Lay

Cold Play Into Wordplay

Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]

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Tim Hinchey

Being a competitive swimmer since he was a child, Tim Hinchey has a natural affinity for the sport. But his background has been in professional sports, most recently with MLS’ Colorado Rapids, where he was president since 2011 and MLS executive of the year in 2016. Before that he served as the team’s chief marketing officer and in the same role for Derby County, FC, a professional soccer team in England. His previous stops included executive roles with the NBA’s Charlotte Bobcats and New Orleans/ Oklahoma City Hornets. He began his career with the NHL’s Los Angeles Kings. In June, Hinchey got to return to the sport he loved, being

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Jamie Davis

Jamie Davis

After years under the leadership of Doug Beal, who was an icon in the sport as a player, coach and executive, USA Volleyball went in a decidedly different direction when it hired Jamie Davis in January. Davis is the national governing body’s first CEO with no prior experience in the sport and was hired by design for his marketing and e-commerce background. Davis founded his own company, Jomandrew Sports and Entertainment, after serving as president of online retailer Fanatics from 2012 to 2014. Before that, he served as president of the Versus television network from 2008 to 2011 and held several roles with News Corporation, Fox Sports and

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USA Football Launches Rookie Tackle Pilot Program

For years, sports such as baseball, hockey and tennis have created variations of their sports for younger children, generally by shortening the field, rink or court to increase kids’ enjoyment of the game. Now, USA Football is adopting a pilot program it hopes will change the game on the gridiron as well. The national governing body […]

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U.S. Equestrian Finds Its Gait

U.S. Equestrian recently unveiled a complete rebranding as part of a strategic plan to grow its membership and broaden its appeal. The national governing body for equestrian sports has undergone several name changes since its inception in 1917. More recently, it went from being known as the United States Equestrian Federation to simply U.S. Equestrian, […]

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