Category: Professional Sports

LowerFieldColumbus

Columbus Crew Announce Naming Rights Deal with Lower.com

The third Major League Soccer stadium to open this season has finally revealed its naming rights sponsorship, as the Columbus Crew’s downtown venue will be called Lower.com Field after the MLS team signed a long-term partnership with the local fintech company. Lower.com Field is set to open when the Crew host the New England Revolution […]

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USA Basketball and MGM Resorts International Announce Expanded Partnership

USA Basketball and MGM Resorts International have announced an expanded, multi-year partnership starting this July with MGM Resorts in Las Vegas being the official training camp home for the men’s and women’s national teams ahead of the Olympic Summer Games in Tokyo. MGM Resorts also will become the Official Integrated Resorts Partner of USA Basketball […]

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MLS Commissioner Don Garber, left, and Liga MX Executive President Mikel Arriola reveal a scarf for the 2021 MLS All-Star Game that will be played in August at Banc of California Stadium in Los Angeles. Photo courtesy Major League Soccer

MLS, Liga MX All-Stars To Meet in 2021 All-Star Game

Major League Soccer and Mexico’s Liga MX, leagues that have grown increasingly close in the past few years, will continue that relationship by having the 2021 MLS All-Star Game be a matchup of all-star teams between the two leagues for the first time after plans for a 2020 matchup were canceled by the pandemic. The […]

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IndyCar’s St. Petersburg Grand Prix Signs Extension Through 2026

The St. Petersburg Grand Prix, one of the most recognizable and popular stops on the IndyCar Series, will remain on the downtown streets and waterfront of the Florida destination through at least 2026 after the St. Petersburg City Council unanimously approved a two-year extension to the existing agreement with Green Savoree St. Petersburg, LLC. The […]

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NWSL Expanding to San Diego in 2022

The National Women’s Soccer League will continue its expansion in 2022 with a new franchise launching in San Diego, the league announced on Tuesday. The club’s name, crest, head coach and venue partner will be announced at a later date. The owner is Ron Burkle, who planned to take an NWSL team to Sacramento as […]

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NASCAR Continues Riding Popularity of iRacing

The success of NASCAR’s iRacing Series, which continued with a national broadcast this week of a virtual road race through the streets of Chicago, can still be considered a happy surprise by those within the sport. What started last year during the pandemic as a way to keep fans engaged while the sports world was […]

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Jacksonville Jaguars Reveal Plans for Hotel, Football Complex in Downtown Development

The Jacksonville Jaguars have released plans for a two-phase development that would renovate large sections of the downtown area in the city in which the team plays, including a football performance center and a new luxury hotel. The first phase is estimated to cost $441 million. It would include a Four Seasons Hotel and Residents […]

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Binghamton Rumble Ponies’ Ballpark Gets Naming Rights Sponsor

The home ballpark for one of minor league baseball’s most imaginatively named teams has a new name itself. The home of the Binghamton Rumble Ponies, the Double-A affiliate of the New York Mets, will now be called Mirabito Stadium after two-plus decades of being called NYSEG Stadium. NYSEG will continue as a sponsor of the […]

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Staples Center

L.A. Lakers Extend Staples Center Lease Through 2041

One of the most famous franchises in American sports will stay at the arena that it has called home since 1999. The Los Angeles Lakers have extended their lease at the Staples Center through the 2041 season, the team and AEG, the owners of Staples Center, announced on Thursday. Separately, AEG and the Lakers confirmed […]

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Future of Sports Venues: Where Hospitality Meets the Fan Experience

The sports industry has undergone a major transformation and with the increased desire and development of sports venues in the United States, there is a strong need for owners and operators to diversify and elevate offerings. A key differentiator in venue design has been to integrate hospitality design strategies that attract new audiences and enable […]

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