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The famous Medinah Country Club, whose No. 3 course is one of the most famous in the United States, will host the 2026 Presidents Cup, the PGA Tour has announced. The venue, located outside of Chicago, will be the fifth different course in the United States to host a Presidents Cup event. The PGA Tour […]
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Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]
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The United States Tennis Association has named Marisa Grimes as its new chief diversity and inclusion officer. Grimes will start January 4 with the goal of supporting the business imperatives of diversity and inclusion both internally within the USTA and across the worldwide sport of tennis. As a senior executive, Grimes will report to USTA […]
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What was in the past is now the present for the National Women’s Soccer League, as the organization will welcome a team back to Kansas City, Missouri, after the market lost a team three years ago to Utah. The NWSL Board of Governors has officially approved an expansion team in Kansas City that will begin […]
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The Women’s Tennis Association has announced a new corporate identity, rebrand and logo, along with new naming conventions for its events to provide more unity with the ATP Tour. As part of the launch, the WTA also revealed a new “WTA For the Game” campaign aimed at creating a deeper fan connection. The move marks […]
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The National Women’s Soccer League will bring back the Challenge Cup and integrate the event into its plans for 2021, the league announced this week as part of its overall competition framework for the upcoming season. Players will report to camp on February 1, 2021, with the second annual Challenge Cup starting in mid-April with […]
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The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]
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The Louisville Xtreme, a new indoor football league team that will start in the Indoor Football League in 2021, has signed UofL Health as the team’s title partner through the 2023 season at the cost of $100,000. The title partnership is UofL Health’s first entry into professional sports sponsorships. As part of the three-year partnership, […]
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Athletes Unlimited, which has worked to bring new alternatives to professional women’s sports including softball and volleyball with unique formats for competition, will be starting a women’s lacrosse league that will run at a site to be determined from July 19 through August 22, 2021, after the 2021 World Cup is completed. The league will […]
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It will be a new stadium but a familiar name for the Colorado Springs Switchbacks of the USL Championship. The team’s new 8,000-seat stadium in the downtown district will be named Weidner Field when it opens for the 2021 season, extending a sponsorship with Weidner Apartment Homes that exists already with the team’s current home […]
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