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SBD World’s Strongest Man has announced its 2023 partners for the competition that includes 30 of the world’s top strongmen facing off in series of strength-related events as the competition prepares to be held in Myrtle Beach, South Carolina, April 19–23. The series’ longtime partners SBD, Rogue, KNAACK and REIGN Total Body Fuel will return […]
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Jet Set Sports and CoSport will be the official hospitality provider of the 2023 Hopman Cup, a tennis tournament taking place in Nice, France, from July 19–23. In its 32nd edition, this tournament will be held outside of Australia for the first time in its history. This event features a unique format in which two-person […]
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Bally’s Corporation has announced a multi-year partnership with Minor League Baseball that makes Bally’s the first national media rightsholder for the entire Major League Baseball farm system. The provides Bally’s Corporation with live broadcast and exclusive free-to-play gaming content rights across its digital platforms and strategic partner channels. Notably, the partnership extends to Bally Live, […]
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U.S. Ski & Snowboard has announced United Airlines as its Official Airline Partner through 2027. The National Governing Body will now use United to travel around the globe to train and compete on the biggest stages, while United also supports U.S. Ski & Snowboard’s women empowerment and climate initiatives. “We could not be more excited […]
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Wyndham Hotels & Resorts, with approximately 9,100 hotels spanning more than 95 countries, has announced a new multi-season partnership that makes it the Official Hotel Partner of Minor League Baseball. Through the relationship with Minor League Baseball, Wyndham Rewards members will this summer be able to redeem points for tickets to Minor League games, throwing […]
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Starlux Airlines, a Taiwan-based luxury carrier, has established a partnership with the Los Angeles Clippers that will see the airline designated as the Clippers official international airline partner. The partnership was announced as Starlux will begin five weekly flights from Los Angeles International Airport to Taipei with Starlux also opening a U.S. office in Los […]
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The National Football League and DAZN Group have agreed to a 10-year partnership to deliver NFL Game Pass International to sports fans around the world beginning with the 2023 season. NFL GPI enables fans outside the United States to watch every NFL matchup throughout the regular season and postseason, including the Super Bowl. “Growing the […]
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USA Gymnastics has extended a partnership with one equipment supplier in American Athletic Inc., and added a new partner as another official equipment supplier in Spieth America, the national governing body announced this week. A partner of USA Gymnastics since 1963, AAI will continue to serve as the official supplier for the artistic development and […]
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CES 2023 has invaded Las Vegas, with thousands of exhibitors and patrons spread out across the city as it celebrates its 25th year in Sin City. The sports session “What’s Next for the Creator Economy?” brought together a panel to discuss how brands are working with content creators to promote their products. The group, moderated […]
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Alliance Reservations Network has acquired Playbook365, a youth and amateur sports management platform for tournaments, leagues, clubs, showcases, tryouts and camps, with plans to create the youth and amateur sports industry’s first end-to-end travel management platform. The new service is expected to integrate with ARN’s lodging management platform, Group Productivity Solution. The acquisition is planned […]
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