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JMI Sports has entered an agreement with the Armory Foundation to be the exclusive agency to drive corporate sponsorship sales for its venue and track-and-field events, including the Millrose Games. JMI Sports will drive new revenue through strategic agreements for track-and-field events and competitions hosted at The Armory in New York City. Called the “Fastest […]
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The sport of polo is set for a higher profile thanks to a new agreement between the U.S. Polo Association and ESPN. Global Polo Entertainment, the entertainment and media subsidiary of USPA Global Licensing Inc., which manages USPA, has announced a landmark deal with the network that will bring the finals of the top seven […]
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Revo, the global leader in high-quality performance sunglasses, has been named Official Sunglass Sponsor for the upcoming 2021–2022 season of World Pro Ski Tour of professional ski races. The WPST is viewed in more than 100 million homes and can be seen on CBS Sports Network. The tour will open the 2021-22 season in December […]
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HotelPlanner has announced a multi-year partnership with the NBA G League that makes the hotel booking service the exclusive hotel reservations provider of the league. The deal was announced as the league’s 2021–222 season tips off November 5. Under terms of the agreement, the partnership provides a customized booking engine to offer exclusive hotel booking […]
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USA Rugby, has appointed SPORTFIVE as the national governing body’s global sports marketing agency of record as the NGB embarks on an unprecedented bid to host the Rugby World Cup on both the men’s and women’s side. Under terms of the deal, SPORTFIVE will provide USA Rugby with its extensive expertise, including insights and research, […]
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Bowl Season will partner with Elevate Sports Ventures to support revenue generation strategy for the nation’s collective coalition of 44 bowl games played in the traditional college football postseason. The 44 postseason college football games that comprise Bowl Season have the potential to host over 1 million fans. Using trends from ticketing and attendance data […]
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USA Hockey has announced a new partnership with LiveBarn to stream youth and amateur sports in North America. Under terms of the deal, LiveBarn will have designation as an official partner of USA Hockey and will help to promote the game of hockey and highlight various USA Hockey initiatives. “We’re pleased to add LiveBarn to […]
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The LPGA and IMG have announced Chevron as the new title sponsor of The Chevron Championship (formerly the ANA Inspiration) in a six-year partnership that will move one of the tour’s oldest events from Palm Springs, California, to Houston, starting in 2023. “Chevron is proud to become the title sponsor of this great championship, which […]
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The Washington Capitals and Caesars Entertainment have announced a multi-year partnership agreement that makes the Capitals the first team in the National Hockey League to agree to put a sponsor logo jerseys beginning with the 2022-23 season as part of the league’s Jersey Advertising Program. Caesars Sportsbook will have its logo worn on the Capitals […]
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Clear2Play, which provides health-tracking software through a mobile app, has released its Sport Passport app to give event organizers the option of using mobile technology to manage COVID-19 health and safety protocols for participants. Compliance options include submitting a daily health screening survey, verification of vaccination, the result of any recent COVID tests and agreeing […]
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