Streamline Brands to Serve as Official Swim School Provider of USA Swimming
USA Swimming and Streamline Brands, a franchisor of swim schools, have entered a multiyear partnership aimed at creating more swimming programs… Continue Reading
Bass Pro Shops to Sponsor Collegiate Bass Fishing Series
The Association of Collegiate Anglers Federation and the Collegiate Bass Fishing Series have announced a partnership that will have…
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USANA Signs Sponsor Deal With USA Wrestling
USANA, a nutritional supplement provider, has announced a sponsorship with USA Wrestling that will mark the company’s first deal with a summer sport national governing body. The Utah-based company previously signed deals with seven winter NGBs in the United States and Canada. Under terms of the new agreement, USANA will become the official supplement supplier of […]
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The Pac-12 Extends Partnership With 76
The Pac-12 Conference and 76, the retail gas brand owned by energy manufacturing and logistics company Phillips 66, have extended the presenting sponsorship agreement of the Pac-12 championship game. The multiyear deal will have 76 continue as presenting sponsor of the 2019 Pac-12 Football Championship Game. “The Pac-12 Football Championship Game is the pinnacle of our annual conference […]
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PlayStation Renews Title Sponsorship of the 2019 Fiesta Bowl
PlayStation has renewed its multiyear agreement with ESPN and will return as the title sponsor of the Fiesta Bowl. The annual event, one of the College Football Playoff New Year’s Six bowl games, will be held on January 1, 2019, at State Farm Stadium in Glendale, Arizona. “PlayStation has been an unbelievable partner over the last two years. […]
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Speedway LLC Named Official Fuel and Convenience Store for IndyCar
Hulman & Company has announced a multiyear deal for Speedway LLC to serve as the official fuel and official convenience store of IndyCar, the IndyCar Series, Indianapolis Motor Speedway and the Indianapolis 500. The agreement with the national convenience store chain will begin in 2019. Speedway LLC operates more than 4,000 stores in 35 states. […]
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HyperX Lands Naming Rights to Esports Arena Las Vegas
Allied Esports has reached a multiyear agreement with HyperX, the manufacturer of high-performance esports products, to become the exclusive naming rights partner of its esports arena in Las Vegas. The arena at the Luxor Hotel & Casino will now be named HyperX Esports Arena Las Vegas. “HyperX and Allied Esports share a strategy centered on a […]
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Chicago Cubs Sign Official E-Bike and Scooter
As electric bikes and scooters have become more prevalent, it’s perhaps no surprise there is now a sponsorship arrangement with a professional sports team. Major League Baseball’s Chicago Cubs have announced that they are partnering with Swagtron as the team’s “official electric bike, scooter, skateboard and hoverboard” for the 2019 season. The two organizations will begin providing content […]
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USA Triathlon Signs HotelPlanner as Official Booking Partner
USA Triathlon has announced a partnership with HotelPlanner, an online provider of group hotel bookings and individual hotel stays worldwide, to serve as the national governing body’s official booking partner through 2022. “Travel is at the heart of the multisport lifestyle and being able to easily reserve a comfortable, affordable and conveniently located hotel is […]
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William Hill Sports Book Signs With New Jersey Devils
Sports betting operator William Hill US has announced a multiyear deal with the NHL’s New Jersey Devils and Prudential Center, making the Devils the first professional sports team to partner with a sport book in New Jersey since the state allowed legalized sports wagering. The sponsorship includes a suite at the arena in Newark, New Jersey, that […]
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