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The World’s Strongest Man competition will be held November 11–15 in Bradenton, Florida, without spectators. But fans of the sports will have daily live access on Facebook, beginning November 10 with “World’s Strongest Man: Live from Bradenton,” which will feature exclusive up-close looks at the making of the event. The social media coverage is aimed […]
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Formula E has become a minority shareholder in Extreme E, a new off-road motorsport series that will see electric SUVs competing in remote ecosystems around the world. The two racing series are united in a goal to counteract climate change by accelerating the adoption of electric vehicles. The natural alliance has now been formalized by […]
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The World Games 2022 in Birmingham, Alabama, has announced a partnership with the Lakeshore Foundation that will focus on making the event more inclusive of adapted sports, athletes, fans and experiences for people with a disability. Together with the local organizing committee, Lakeshore will develop and “A Journey to One World, One Games,” an initiative […]
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LA28, the organizing committee for the Olympic and Paralympic Games in Los Angeles, has held its first meeting with the International Olympic Committee’s Coordination Commission, with the IOC praising the work that has been done to date to lay a foundation for the event. The commission, chaired by IOC Executive Board member Nicole Hoevertsz from Aruba, […]
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The increasingly crowded collegiate landscape for esports has another entry, with Learfield IMG College announcing a deal with Electronic Arts to form Level Next, The College Esports League. The multiyear partnership will feature at least one of EA’s esports titles and will serve as the official home of the video game publisher’s collegiate esports champions. […]
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USA Hockey is increasing visibility around concussion awareness, announcing a partnership with TeachAids to use its CrashCourse program as a resource in the national governing body’s overall education materials. TeachAids, a nonprofit in global education innovation, created CrashCourse to improve understanding and awareness surrounding concussions among youth athletes in all sports. The program was created in collaboration […]
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The United States Olympic & Paralympic Committee has hired a director of diversity, equity and inclusion. Nitra Rucker, who began her position October 26, will be responsible for leading, developing and executing diversity and inclusion strategies for the USOPC and the broader U.S. Olympic and Paralympic movements. In the new position, Rucker will also lead […]
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The site for swimming and diving competition in the rescheduled 2021 Olympic and Paralympic Summer Games has opened nine months ahead of next summer’s competition in Tokyo with the venue to be made available for private as well as public use. The Tokyo Aquatics Center was inaugurated on Saturday after being constructed at a cost […]
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The Football Bowl Association has announced a new name and brand, changing its name to Bowl Season. The move is part of a brand overhaul led by Executive Director Nick Carparelli. The new Bowl Season tagline, “A Celebration of College Football,” is designed to embrace the tradition of the bowl system and its “enduring value […]
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Athletes Unlimited, which has worked to bring new alternatives to professional women’s sports including softball and volleyball with unique formats for competition, will be starting a women’s lacrosse league that will run at a site to be determined from July 19 through August 22, 2021, after the 2021 World Cup is completed. The league will […]
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