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A new college football bowl game in Myrtle Beach, South Carolina, has a new executive director. Rachel Quigley will take the helm of the inaugural Myrtle Beach Bowl after spending five years with Visit Myrtle Beach, where she managed partnerships across college and professional sports in various marketing roles. “We are very pleased to secure […]
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The United States Olympic & Paralympic Committee will have four sports spotlighted as part of the Team USA Champions Series presented by Xfinity, with broadcast coverage on NBC or NBCSN as part of the buildup toward the 2020 Olympic Summer Games in Tokyo and the 2022 Olympic Winter Games in Beijing. Among the events scheduled […]
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The Pac-12 Conference and 76, a Phillips 66 company, will continue their partnership that sees 76 as the presenting sponsor of the Pac-12 football championship game through 2023 as well as additional sponsorship of the men’s basketball tournament through 2024. As part of the sponsorship extension, 76 will continue to have a significant presence via […]
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The biggest auto racing series in the world will be partnering with a new all-women racing series for two events during the 2020 season. The W Series, in its second year of competition, will stage new races in Austin, Texas, and Mexico City to pair with Formula 1 events on the calendar at Circuit of […]
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Super League Gaming has set a flag in American movie theaters by successfully hosting esports tournaments and events in those venues. Now the company is setting its sights on China. Super League has announced a partnership Wanda Cinemas Games, a subsidiary of Wanda Media, to bring esports events to the more than 700 theaters the […]
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Grace College, a small Christian college located in Indiana with less than 2,000 undergraduate students, will expand its athletics program to include esports with scholarships given to gamers that will join the fledgling program. The Lancers’ plan is to apply for membership in the National Association of College Esports (NACE), which has more than 170 […]
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Sophie Goldschmidt has stepped down as CEO of the World Surf League and will be succeeded by Erik Logan, the league’s president of content, media and studios. “Sophie has had a huge impact on the WSL,” said Dirk Ziff, WSL owner and board member. “She is responsible for transforming both our business capabilities and culture […]
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A new hockey league that is looking to capitalize on the excitement and positive fan response to the NHL’s 3-on-3 overtime format will start in June 2021, and it already has a TV partner both in the United States and Canada. The league is called 3ICE, and the brainchild of NHL veteran Craig Patrick and […]
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The joint venture of NBCUniversal, LA 2028 and the United States Olympic and Paralympic Committee has named its head of partnership sales. Katy Chambers Mollica, a former Turner Sports executive in charge of NCAA partnerships, has joined U.S. Olympic and Paralympic Properties. Mollica joined Turner Sports in 2007 and was previously director of sports sponsorship […]
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The Metro Atlantic Athletic Conference takeover of Atlantic City, New Jersey, for a week’s worth of college tournaments will include the league’s inaugural esports championship, sponsored by the New Jersey Army National Guard. The event will be March 13–14 at the Adrian Phillips Theater at Jim Whelan Boardwalk Hall in Atlantic City. The MAAC esports […]
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