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Starlux Airlines, a Taiwan-based luxury carrier, has established a partnership with the Los Angeles Clippers that will see the airline designated as the Clippers official international airline partner. The partnership was announced as Starlux will begin five weekly flights from Los Angeles International Airport to Taipei with Starlux also opening a U.S. office in Los […]
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Pennsylvania minor league baseball club York Revolution and WellSpan Health have announced the new name for the team’s stadium will be WellSpan Park. The new naming rights agreement builds on the relationship the two York-based organizations have held since the team’s founding 17 years ago. “Our community partners are the backbone of our business,” said […]
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SailGP and Rolex have announced a 10-season partnership which will see the brand extend the relationship as the global presenting partner and as the exclusive official timepiece of the championship through to the end of Season 13. Rolex joined as a presenting partner from the launch of SailGP in 2018, which this May will reach […]
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American Honda Motor Co., Inc. and Topgolf have announced a multi-year partnership that will make the Honda and Acura brands the exclusive national official automotive partners and official vehicles of Topgolf. The American Honda–Topgolf partnership will feature Topgolf player activations, such as game play special offers and Honda and Acura Topgolf player programming. Additional elements […]
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FC Barcelona has signed a partnership agreement with Orlando-based subscription travel club Travel + Leisure GO as the organization’s official Travel Club Partner in the United States. Featuring bookable itineraries, Travel + Leisure GO is a membership for frequent travelers and now, FC Barcelona fans. As part of the partnership, Travel + Leisure GO plans […]
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USA Gymnastics has extended a partnership with one equipment supplier in American Athletic Inc., and added a new partner as another official equipment supplier in Spieth America, the national governing body announced this week. A partner of USA Gymnastics since 1963, AAI will continue to serve as the official supplier for the artistic development and […]
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USA Pickleball has announced a three-year partnership with sports surface company Sport Court. The agreement, which went into effect January 1, designates Sport Court as the Official Modular Tile Surface Partner of USA Pickleball. “With the demand for pickleball facilities higher than ever, we are thrilled to partner with a sports industry leader like Sport […]
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One of the biggest airline carriers in the United States is bringing back one of its most well-known sports marketing deals as Delta Airlines and the Utah Jazz announced this weekend that the NBA franchise’s home will be called The Delta Center starting in the summer of 2023. The naming rights deal is a return […]
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The San Francisco 49ers have announced United Airlines will be the presenting sponsor of the team’s 2022 playoff run. As the official airline of the 49ers, United is sponsoring a game day experience sweepstakes including flights to potential away games for the entirety of the playoffs beginning with the 49ers NFC Wildcard Game against the […]
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Major League Pickleball and Margaritaville have announced a title sponsorship, branding the league as “MLP by Margaritaville.” It is one of MLP’s largest commercial deals ever as Margaritaville will play a large part in the branding and strategy of on-site fan activations and entertainment. The 2023 campaign for MLP begins with the airing of the […]
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