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Visit Myrtle Beach has agreed to teamwide Name, Image and Likeness deals with the Marshall Thundering Herd and the University of Connecticut Huskies football teams ahead of the Myrtle Beach Bowl on Monday. The two schools will compete December 19 and per the partnership, players will have the opportunity to share their experiences in South […]
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Palladium Hotel Group and Real Madrid will renew their sponsorship agreement for the next three seasons, making Palladium Hotel Group an official sponsor and the official hotel chain of Real Madrid. The two organizations originally signed an agreement in 2019 and this extension will continue the alliance through the 2023–2025 season. “For all of the […]
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The Las Vegas Convention and Visitors Authority has signed a partnership with FIFA making it a Regional Supporter in North America for the 2022 FIFA World Cup in Qatar, which started on Sunday morning. FIFA sold out all sponsorship tiers and inventory officially over the weekend. It has seven FIFA Partners and seven FIFA World […]
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USA Swimming and USA Track & Field have named One & All as their agency of record to lead the organizations’ collective sponsorship sales efforts heading into the 2024 Olympic and Paralympic Summer Games in Paris. “Our goal in this process was to identify an agency for the coming years that shares our values and […]
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The home for the Atlantic League’s Charleston Dirty Birds in West Virginia will have a new name as GoMart Ballpark will take effect starting with the 2023 season to start a 10-year deal. The stadium has been named Appalachian Power Park since its inception in 2005. It was home to the South Atlantic League’s West […]
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Anheuser-Busch has hopped on the pickleball craze, announcing that it has purchased a Major League Pickleball team for the 2023 season in a deal that will give the beverage giant a founding partnership with the larger MLP league and control over one of the league’s expansion teams. “We have a proud and longstanding history as […]
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Thorne HealthTech, a leader in developing a personalized approach to health and wellness, and Team Liquid, a worldwide professional esports organization, have announced Thorne is now the official health and wellness partner of Team Liquid and will offer pathways for personalized health and wellness through quizzes, health tests and nutritional supplements to support the Team […]
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As a six-year partnership with the Premier League’s West Ham United ended this spring, Experience Kissimmee and the Kissimmee Sports Commission started exploring the chance to have a new international presence that would allow them to continue promoting the Florida destination to as many corners of the world as possible. With that comes a landmark […]
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Real Salt Lake unveiled its new naming rights partner for the stadium that the club has played at since 2008 with Rio Tinto Stadium giving way to America First Field, connecting the club further to one of its inaugural commercial partners. “Since our inaugural game back in 2005, America First Credit Union has supported Real […]
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The University of Houston football stadium will remain TDECU Stadium through at least 2034 with a new financial investment exceeding $20 million, the school and financial credit union announced over the weekend. The agreement marks the most significant of its kind in the history of Houston athletics and broadens TDECU’s commitment to the University, Houston […]
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