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Oak View Group is partnering with Verizon to become the exclusive 5G and wireless partner New York’s UBS Arena, Seattle’s Climate Pledge Arena and Palm Springs’ Coachella Valley Arena. The deal will bring 5G Ultra Wideband to the arenas, which will have the ability to use the technology for public safety, access, concessions, crowd management […]
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Major League Baseball has expanded its partnership with Spectrum Solutions, LLC to facilitate a COVID-19 testing program throughout the 2021 Minor League Baseball season, supplying all 120 teams with saliva collection kits for all player and staff testing. Minor League health and safety protocols include laboratory PCR testing of players and staff members multiple times […]
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The San Jose Earthquakes have signed a 10-year naming rights sponsorship agreement for its stadium with PayPal Holdings, making the Major League Soccer club’s home known as PayPal Park. PayPal Park will feature a 250-seat reserved section for underserved members of the community and provide them with access to complimentary tickets and transportation to and […]
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The Buffalo Bills officially announced that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner for Bills Stadium. Effective immediately, the home of the Bills will now be named Highmark Stadium. “We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner […]
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Fans of King’s Hawaiian are in for a treat at four NASCAR-owned venues as the racing series and baking company announced a multiyear deal for an official track partnership. Under terms of the deal — the bakery’s first in motorsports — King’s Hawaiian will secure naming rights to dining areas at Daytona International Speedway, Kansas […]
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Guaranteed Rate has expanded its relationship with B.A.S.S. and will serve as the title sponsor for four Bassmaster Elite Series events in 2021 starting with the season-opening Bassmaster Elite at Tennessee River, February 25–28. The three other events are the Bassmaster Elite Series at Pickwick Lake, Alabama, March 18–21; Bassmaster Elite at Lake Fork, Texas, […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
Continue ReadingB.A.S.S. is expanding its partnership with AFTCO to be a supporting sponsor for the Bassmasters Tournament Trail, outfitting all staff and marshals at the event. The company will also remain as the title sponsor for the Elite Series season-opener. As a supporting sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College […]
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Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]
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Like a shopper going for a value combo, the Ball Corporation has expanded on its partnership with Kroenke Sports & Entertainment that will stretch across two continents, three cities and is highlighted by a new naming rights deal for the home of three professional sports franchises in Denver, Colorado. The home of the NBA’s Denver […]
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