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Rocket Mortgage will sponsor the 2019 League of Legends Championship Series (LCS) Summer Finals when the event heads to Little Caesars Arena in Detroit. The Detroit-based lending product will be presenting sponsor of the event, which will be staged August 24–25. “We are doubling down on esports by supporting one of the biggest tournaments in […]
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State Farm will extend its sponsorship of League of Legends esports through 2021, including support for the LCS, three global events (World Championship, Mid-Season Invitational and All-Star Event) and the LoL College Championship. State Farm was one of the first non-endemic brands to embrace League of Legends in North America when it began its support […]
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U.S. Club Soccer has announced that Dick’s Sporting Goods will become the organization’s official sporting goods partner. Under terms of the agreement, U.S. Club Soccer members will receive special discounts to Dick’s Sporting Goods stores and online. Dick’s will also receive marketing opportunities through various digital, social and on-site efforts. The mission of U.S. Club […]
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The Overwatch League has named AB InBev the esports league’s official beer partner. As part of the deal, Bud Light will serve as the league’s official beer partner and will activate at fan watch parties around the world, excluding China. The partnership was part of the league’s official launch in its teams’ markets over the weekend of April […]
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USA Hockey and Chipotle Mexican Grill have renewed the food chain’s agreement to serve as an official sponsor of the national governing body. The deal is highlighted by Chipotle’s title sponsorship of USA Hockey’s youth, girls and high school national championships that begin at the end of March. “We’re thrilled to have Chipotle continue as […]
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The World Surf League has announced a multiyear global partnership with Red Bull that makes Red Bull the official energy drink of the Championship Tour (CT), Big Wave Tour (BWT) and Big Wave Awards. In addition, the league will launch the Red Bull Airborne Series, a three-event specialty series that will highlight aerial surfing. The […]
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MGM Resorts International has been named title sponsor of the 2019 MGM MLB Opening Series in Tokyo, an opening series that will be played between the Oakland A’s and the Seattle Mariners. The games, which will kick off the Major League Baseball regular season, will be played March 20–21 at the Tokyo Dome. The agreement […]
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USA Synchro has announced an agreement with Team IP to serve as the national governing body’s exclusive provider of event merchandise, staff apparel, volunteer apparel and judge apparel. Team IP will also provide online retail integration for the NGB, which governs the sport of synchronized swimming. “We are thrilled to be working with Team IP as our […]
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Acura has been named the title sponsor of the Grand Prix of Long Beach in California. The luxury car manufacturer takes over from Toyota, which has been the race’s title sponsor for 38 years until it announced last year it would no longer support the race. The 45th Grand Prix of Long Beach, one of the key stops […]
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Major League Baseball, Nike and Fanatics have entered a new 10-year global partnership. Under the new deal, Nike will serve as the official uniform and footwear supplier of MLB starting in the 2020 season, with Fanatics serving as the manufacturer and distributor of fan gear. “Nike’s global brand and reputation as a leader in marketing and driving innovation makes […]
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