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A new international league features some of the biggest names in swimming—competing in a team format that has proven popular with TV-friendly meets—and already has recorded multiple sellouts before the inaugural season culminates with a showpiece event in Las Vegas. The International Swimming League, which is paying its athletes a salary to compete, hints that things […]
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Minneapolis will host the 2020 U.S. Paralympic Team Trials for cycling, swimming and track and field, the United States Olympic and Paralympic Committee has announced. It is the second time that the trials will have three sports concurrently organized, having been held in that fashion in 2016 in Charlotte, North Carolina. The 2020 event, to […]
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The United States Olympic & Paralympic Committee has unveiled new brand marks and identities for U.S. Paralympics Cycling, U.S. Paralympics Swimming and U.S. Paralympics Track & Field—the three Paralympic summer sports managed by U.S. Paralympics. According to the USOPC, the new visual identities are designed to create unique identities for each sport and to raise […]
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Everyone knows you shouldn’t swim after you eat. But perhaps you can have a nice beer instead? USA Swimming and U.S. Masters Swimming have announced a multiyear sponsorship with California-based Golden Road Brewing, marking the first alcohol sponsorship in USA Swimming’s history. As part of the arrangement, Golden Road will serve as co-presenting sponsor of […]
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The 2020 USA Swimming Pro Swim Series, which will serve as a lead-up to the Olympic Trials, has been announced with the return of a November event to the five-stop circuit. The series will start Noember 6—9 in Greensboro, North Carolina. The rest of the events are January 16—19 in Knoxville, Tennessee; March 4—7 in […]
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The new International Swimming League has named seven host cities and venues across the United States and Europe for its inaugural season, which will conclude in a temporary, 25-meter pool to be constructed at Mandalay Bay Resort and Casino in Las Vegas. The new league has signed more than 200 of the world’s best swimmers, […]
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USA Swimming has hired Shana Ferguson as its new chief commercial officer, succeeding Matt Farrell, who left the position in October. Ferguson will lead and manage the national governing body’s commercial division, including sponsorship sales, revenue generation, marketing campaigns, communications, events and ticket sales, business intelligence and media rights. “We have truly taken another great step forward […]
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USA Swimming and Phillips 66, an energy manufacturing and logistics company, have extended their longtime partnership. The multiyear renewal marks the longest-running partnership in national governing body history, with the 50-year anniversary coming up in 2023. “We are thrilled to have such an engaged partner continue to support our organization and our athletes, helping to shine a […]
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The United States Olympic Committee has announced the schedule for the 2019 Team USA Champion Series, presented by Xfinity. The series includes eight events (six national championships and two international competitions) that will highlight eight Olympic sports: beach volleyball, diving, gymnastics, swimming, track and field, figure skating, ice hockey and luge. “The Champions Series is an important initiative […]
Continue ReadingUSA Swimming has announced several new hires and promotions within its executive team. Eric Skufca has been hired as chief financial officer…
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