A Woman’s World By Neal Reid The soccer world will turn its attention to the FIFA Women’s World Cup, staged in six cities in Canada, where the sport continues to grow. When Canada was awarded the bid to this summer’s FIFA Women’s World Cup, it scored in more ways than one. The international event, which […]

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Major Undertaking By Vanessa Hughes The four major men’s tournaments in golf all take different approaches to event management with the common goal of setting high standards. For professional golfers, the four major championships played at renowned courses across the globe are the marquee events on the PGA Tour schedule. Each of the events—the Masters, […]

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Training Ground By John Conroy Welcoming sun and the crack of ash on cowhide will again beckon millions of baseball fans to cozy stadiums in Arizona and Florida for six weeks beginning March 1. Spring training’s blend of baseball and sunny, warm climes attract millions of visitors for games, recreational activities and cultural events, pumping […]

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Seeking an Edge By Jason Gewirtz Michael Jaquet, vice-president and chief marketing officer of the U.S. Ski & Snowboard Association, is sitting in a massive VIP structure recently built mid-mountain at the Beaver Creek Resort near Vail, Colorado, discussing the upcoming 2015 FIS Alpine World Ski Championships. On the slopes behind him, the top men’s […]

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Duet in the Desert By Jason Gewirtz The days leading up to last year’s Super Bowl in New York and New Jersey greeted visitors with frigid temperatures at every ancillary event surrounding the first cold-weather outdoor championship in modern NFL history. In contrast, this year’s game in Arizona will be anything but cold. In fact, […]

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Hockey in the Outfield By Vanessa Hughes The National Hockey League’s regular season features 82 games over a six-month period. In a non-Olympic year, the only showcase events that had historically taken place were the mid-season NHL All-Star Game and the season finale Stanley Cup playoffs. But thanks to some forward thinking by NHL executives […]

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Ready for Tipoff By Greg Echlin So much for the thought of easing Adam Silver into his new job as NBA commissioner. Between having to force Donald Sterling to sell his ownership of the Los Angeles Clippers, expanding the league’s footprint overseas and watching the competitive balance of the league shift as the league’s biggest […]

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Race for the Playoffs By Greg Echlin Let’s face it: We’re in the midst of an industrial revolution in the world of college football. Five power conferences were recently awarded a favorable vote for autonomy from other NCAA conferences; a long-awaited, four-team football playoff is in place for top-tier college programs; more higher education institutions […]

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No Place Like Home By Greg Echlin There’s a short phrase often heard these days when a team looks within its own locker room for the extra oomph necessary to put it over the top: “taking ownership.” But that phrase is literally the case between the PGA of America and the Valhalla Golf Club in […]

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Mike Trout, Jose Lobaton

Safe at Home By Vanessa Hughes The last time the Minnesota Twins hosted the Major League Baseball All-Star Game in 1985, Joe Mauer was just 2 years old. Back then, the game was held at the Hubert H. Humphrey Metrodome in downtown Minneapolis, and Mauer, a Twin Cities native, was running around in diapers but […]

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