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USA Cycling to Adjust Format and Schedule of Inclusion Conference

USA Cycling will reformat its Cycling Inclusion Conference, originally scheduled to start September 10, based on the recent uptick in COVID-19 cases USA Cycling will launch the conversation virtually on September 10, from 10 a.m. to noon MDT as planned and use that time to start a series of monthly conversations centered on the topics […]

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USA Cycling Inclusion Conference Slated for September

USA Cycling will host its inaugural Cycling Inclusion Conference on September 10–11 in conjunction with industry partners, sports advocates and inclusivity experts. The target audience is cycling industry representatives with a view to educate, inform and stand for change. The focus will be on four key underrepresented communities in cycling: BIPOC, LGBTQIA+, disabled athletes, and […]

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Unbound Gravel Life Time
Unbound Gravel in Emporia, Kansas, has become the premier event in the world of gravel racing, which has taken the cycling world by storm. Photo: Life Time

Roots in the Dirt: How Gravel Racing
Has Thrived in Smaller Destinations

For years, the claim to fame for Emporia, Kansas — a city of 25,000 between Wichita and Topeka — was that William Allen White, the famed Kansas newspaperman from the early 1900s, called the area home. “I love that we have that history,” said LeLan Dains, director of Visit Emporia. “But no one is pulling […]

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USA Cycling Delays Championship Host Announcement Over Transgender Bills

USA Cycling has delayed its announcement of the host site for its 2021 Marathon Mountain Bike National Championship after learning the host state’s legislature passed an anti-transgender bill that bars transgender youth from participating in school sports consistent with their gender identity. The governing body did not reveal which state had been scheduled to host, […]

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LEtapaTour

San Antonio to Host L’Étape du Tour Cycling Event

An international cycling event sponsored by the organization that runs the Tour de France is reportedly heading to San Antonio in 2022. L’Etape du Tour, a global cycling series sponsored by the same group that organizes the Tour de France, will hold an event in San Antonio from April 8–10, 2022, San Antonio Sports Chief […]

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ChesterCountyVelodrome
Rendering via the World Cycling League's Instagram page.

Velodrome Moves Closer to Reality in Chester County

The sale of 26.3 acres of land in Coatesville, Pennsylvania, has been approved by the local city council toward a future site that will include an indoor velodrome as part of a $50 million National Sports and Events Center. Coatesville’s Redevelopment Authority, after a series of public meetings, project reviews and negotiations, recommended the sale […]

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Tour of Utah

Tour of Utah Cycling Race to Return in 2022

The Larry H. Miller Tour of Utah will return in 2022 after a two-year hiatus after the cycling event entered into a licensing agreement with Medalist Sports, a sports management company specializing in road cycling and cause-related events. Medalist will also organize the Tour of Utah Ultimate Challenge, a non-competitive gran-fondo-style endurance event for amateur […]

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Alabama Cycling Classic Scheduled for Fourth of July Weekend

The Alabama Cycling Classic will return to Calhoun County in its traditional weekend format of national bicycle races for amateur and professional athletes on July 3–4 after 2020’s cancellation, with this year’s event hosting the Sunny King Criterium and the new Piedmont Criterium. It will be the 19th year for the Sunny King Criterium in […]

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Photo: Michael Troutman/www.dmtimaging.com
The Sea Otter Classic is a bicycling and outdoor sports festival and expo held each spring in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes. Photo: Michael Troutman/www.dmtimaging.com via SeeMonterey.com

Case Study: How a Destination Markets Outdoor Events in a Pandemic

Monterey County in California is a sports destination that may not be immediately top of mind. But it is the site of Pebble Beach, home of the famous AT&T Pro-Am and one of the most beautiful and challenging golf courses in the world. WeatherTech Raceway Laguna Seca is home not only to the IndyCar Series but a […]

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