Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The LA28 Olympic and Paralympic Games have announced a LA28 Athletes’ Commission consisting of nine Olympians and nine Paralympians to bring a collection of athlete voices to shape the Summer Games in Los Angeles. The Commission’s aim is to bring insights and perspectives to create an inclusive, innovative and seamless experience for athletes participating in […]
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Salesforce has announced a multiyear partnership with Team USA and the LA28 Olympic and Paralympic Games, as well as a deal with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology […]
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Deloitte and the LA28 Olympic and Paralympic Games have entered into a seven-year sponsorship that will make Deloitte the official professional services provider of the 2028 Olympic and Paralympic Games in Los Angeles. As part of the agreement, Deloitte will continue as an official sponsor of Team USA through 2028 as well. Under terms of […]
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Comcast has extended its partnership with Team USA through 2028, unveiling a founding partnership with the LA28 Olympic and Paralympic Games that builds on Comcast NBCUniversal’s long-standing commitment to the Olympic Games. Under the new agreement, Comcast brands will continue as the official communications services provider to consumers and businesses for Team USA for Beijing 2022, […]
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LA28, the organizing committee for the Olympic and Paralympic Games in Los Angeles, has held its first meeting with the International Olympic Committee’s Coordination Commission, with the IOC praising the work that has been done to date to lay a foundation for the event. The commission, chaired by IOC Executive Board member Nicole Hoevertsz from Aruba, […]
Continue ReadingThe LA28 Organizing Committee for the 2028 Olympic and Paralympic Summer Games have released an animated emblem for the event that can be evolved over time. The initial release on Twitter showed a variety of different alternatives for the design depending on the celebrity or athlete that created it. We are a community of inspired […]
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Even for a city with the history of hosting major sporting events, the upcoming decade for SoFi Stadium in Los Angeles will be unlike any other that a destination has experienced. What is being called “the decade of opportunity” will see the new home of the Los Angeles Chargers and Los Angeles Rams host the annual […]
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LA28 has hired Ann Rodriguez as its chief strategy officer, a role that will see the sports industry veteran lead strategic planning across the commercial business for the organization behind the 2028 Olympic and Paralympic Games. “Ann is a force in the sports industry,” said Kathy Carter, chief revenue officer for LA28 and CEO of […]
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The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
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Legends has added a global partnership division and will have it by run by Chris Hibbs, the former chief commercial officer for the sports and entertainment agency’s representation of SoFi Stadium, which is finishing construction as the upcoming home of two National Football League teams. The brand will be called Legends Global Partnerships and will […]
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