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Safety is Priority Before Return to Play, Says NBA Union Director

Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]

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Sports Industry Bullish on Eventual Post-Coronavirus World

While the coronavirus pandemic has disrupted life throughout the world, sports industry leaders remain optimistic that fans will flock to events once games on every level of action resume. During the Sports Business Journal’s CAA World Congress virtual event, taking the place of a scheduled in-person event in California disrupted by the coronavirus, a series […]

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Sports events around the world are continuing to see the impact of the coronavirus on events. PhotoL Jae C. Hong/AP Images

How The Coronavirus Has Impacted Sports Events

  The coronavirus (COVID-19) outbreak continues to affect the sports-event industry. As destinations work to contain the spread of the virus, it has led many sports-event organizers to make decisions about the immediate future of their events. With so much changing so quickly, we are tracking the latest updates, both confirmations of sports events that […]

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Activision Blizzard Makes YouTube Its Exclusive Streaming Partner

Activision Blizzard and Google have announced a multiyear strategic relationship that will have YouTube as the exclusive streaming partner worldwide, excluding China, for live broadcasts of Overwatch League, Call of Duty League, Hearthstone Esports and more. The deal was announced right before the inaugural Call of Duty League’s city-based setup began with 12 teams competing […]

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Atlanta Sports Council Launches Esports Division

The Atlanta Sports Council has launched the Atlanta Esports Alliance with the idea of bringing major esports events to the metropolitan area, adding to the group of established teams that are already located in the area. The announcement was made at DreamHack Atlanta. The Atlanta Esports Alliance’s mandate is to find opportunities for teams, tournaments, […]

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Patriots Owners Planning Esports Facility

The Kraft family will build an 18,000-square-foot esports complex at its practice facility for the New England Patriots, with the esports complex dedicated to the Boston Uprising Overwatch team along with a Helix eSports gaming center. The partnership between Helix and the Uprising will feature over 100 gaming stations with gaming and network infrastructure, plus […]

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Houston Outlaws Sold to Media Company

The Overwatch League‘s Houston Outlaws have been sold by Immortals Gaming Club to new ownership in Beasley Media Group ahead of the 2020 season. Immortals took ownership of the Outlaws in June after buying the team’s parent company, Infinite Esports and Entertainment. Immortals took over Houston with the focus on selling the team given its […]

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Overwatch League

Overwatch League Signs Sponsorship Deal with Kellogg’s

Kellogg Company is getting into the esports world with a new sponsorship deal with the Overwatch League that will lead to Cheez-It and Pringles brands being part of the 2019 Grand Finals in Philadelphia with expanded branding coming in 2020. Under terms of the deal, Cheez-It and Pringles will be the official presenting sponsor of the […]

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Call of Duty World League

Call of Duty League Franchises Awarded to Los Angeles, Florida

Activision Blizzard Esports has sold two new franchise slots for its city-based Call of Duty esports league to Los Angeles and Florida, with the L.A. franchise being bought by Kroenke Sports & Entertainment, the owner of the Los Angeles Rams. The Florida franchise will be opened by Misfits Gaming, a UK-based professional esports organization. The […]

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