Virus Outbreak Mississippi St LSU Football
A limited number of fans, seated according to COVID-19 restrictions requiring social distancing and masks, watch in the first half a college football game between LSU and Mississippi State in Baton Rouge, Louisiana, on September 26, 2020. (AP Photo/Gerald Herbert)

How Many Fans Will Be At College Football Games This Year?

Playing sports during the COVID-19 pandemic has proven to be tough when not in a bubble environment. It may be even more so for college football given the amount of traditional game-day experiences such as tailgating and team walks into the stadium. But the coronavirus has disrupted things significantly. While some schools are planning on […]

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Pac-12 Pacific Seafood Logo Lockup_0

Pacific Seafood Catches on as Pac-12 Sponsor

The Pac-12 Conference has reached a multiyear partnership with Pacific Seafood to have the family-owned company serve as the conference’s official meat and seafood provider. The agreement will cover the upcoming abbreviated football season and will see the Oregon-based company become an official partner of the conference’s football championship and men’s basketball tournament. “As a […]

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Rose Bowl Football
(AP Photo/Marcio Jose Sanchez)

So, What Happens to College Football’s Bowl Season?

Last year’s college football season was historic — the 150th anniversary of the sport became a season-long celebration culminating with one of the modern era’s most dominant teams ever, LSU, crushing Clemson to win the College Football Playoff championship game. This year’s season will be perhaps even more historic … and not for celebratory reasons. […]

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APTOPIX Iowa Michigan Football
In college towns across the country, the potential loss of football games will have a significant economic impact. Photo: Tony Ding/AP Images

College Football Towns Prepare to Call an Audible

(Editor’s note: Since this story was published on July 24, the Big Ten and Pac-12 Conferences have postponed fall sports, including college football.) Before you celebrate a touchdown with your friends and go crazy high-fiving strangers who feel like friends in that moment, you start with the tailgate party hours before kickoff with snacks, all […]

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Pac12 76

Pac-12 Conference Extends 76 Partnership

The Pac-12 Conference and 76, a Phillips 66 company, will continue their partnership that sees 76 as the presenting sponsor of the Pac-12 football championship game through 2023 as well as additional sponsorship of the men’s basketball tournament through 2024. As part of the sponsorship extension, 76 will continue to have a significant presence via […]

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