CokeEsports

Coca-Cola Partners With Wild Rift Esports

Riot Games has announced a multi-year partnership with soft drink giant Coca-Cola that includes Wild Rift Esports and League of Legends: Wild Rift. The company is a worldwide founding partner of Riot Games, publisher of League of Legends. “We know that mobile gaming is a critical part of the future of gaming and we are […]

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LeagueofLegends

Crypto Company FTX Strikes Deal With Riot Games

League of Legends has an official cryptocurrency sponsor after the game’s publisher, Riot Games, agreed to a sponsorship deal with cryptocurrency exchange FTX. The reported seven-year deal will grant FTX branding and sponsorship rights across LCS platforms. The branding will be on LCS broadcasts; player net worth, total team gold and gold graphs will all […]

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Riot Games’ LCS Championship Heading to Prudential Center

Riot Games has announced the finals of its inaugural LCS Championship will be held at the Prudential Center in Newark, New Jersey, with live spectators on hand for the first time in two years. The finals are scheduled for August 28–29 and will be presented by Grubhub. The championship replaces the old summer playoffs where […]

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Riot Games Selects Nerd Street to Organize Valorant Tournaments

Riot Games has selected Nerd Street Gamers to be the official tournament operator and producer for the first stage of its Challengers and Masters events during the inaugural 2021 Valorant Champions Tour. As part of the deal, Nerd Street Gamers will lead registration, operations and production of the Challengers events from January through March and […]

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LeagueofLegends

League of Legends World Championship Set for Shanghai in 2020, 2021

Riot Games will have the 2020 and 2021 League of Legends World Championships in Shanghai, the company announced. The 2020 event will be held at Shanghai Pudong Football Stadium from September 25 through October 31 in one site instead of a tour as it traditionally has been organized. We're excited to celebrate the 2020 World […]

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HondaCenter

Sports Industry Bullish on Eventual Post-Coronavirus World

While the coronavirus pandemic has disrupted life throughout the world, sports industry leaders remain optimistic that fans will flock to events once games on every level of action resume. During the Sports Business Journal’s CAA World Congress virtual event, taking the place of a scheduled in-person event in California disrupted by the coronavirus, a series […]

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Sports events around the world are continuing to see the impact of the coronavirus on events. PhotoL Jae C. Hong/AP Images

How The Coronavirus Has Impacted Sports Events

  The coronavirus (COVID-19) outbreak continues to affect the sports-event industry. As destinations work to contain the spread of the virus, it has led many sports-event organizers to make decisions about the immediate future of their events. With so much changing so quickly, we are tracking the latest updates, both confirmations of sports events that […]

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LeagueofLegends

League of Legends 2020 Finals Headed to Shanghai

Riot Games will bring the League of Legends World Championship finals to China for its 10th annual event in 2020 at the 56,000 seat Shanghai Stadium. The final was last staged in China in 2017 at the Beijing National Stadium, with Shanghai hosting a semifinal. The city also serves as the headquarters for the League […]

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Honda to Sponsor League of Legends Championship Series, Team Liquid

Riot Games will partner with Honda, bringing the automaker further into the esports realm by having it sponsor the League of Legends Championship Series and Team Liquid, currently the league’s top-ranked team. The partnership will launch with the start of the Summer Split Playoffs in August in Los Angeles, and the LCS Finals in Detroit. […]

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