Sports Industry Bullish on Eventual Post-Coronavirus World

While the coronavirus pandemic has disrupted life throughout the world, sports industry leaders remain optimistic that fans will flock to events once games on every level of action resume. During the Sports Business Journal’s CAA World Congress virtual event, taking the place of a scheduled in-person event in California disrupted by the coronavirus, a series Continue Reading

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Sports events around the world are continuing to see the impact of the coronavirus on events. PhotoL Jae C. Hong/AP Images

How The Coronavirus Has Impacted Sports Events

  The coronavirus (COVID-19) outbreak continues to affect the sports-event industry. As destinations work to contain the spread of the virus, it has led many sports-event organizers to make decisions about the immediate future of their events. With so much changing so quickly, we are tracking the latest updates, both confirmations of sports events that Continue Reading

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Honda Riot Games

Honda to Sponsor League of Legends Championship Series, Team Liquid

Riot Games will partner with Honda, bringing the automaker further into the esports realm by having it sponsor the League of Legends Championship Series and Team Liquid, currently the league’s top-ranked team. The partnership will launch with the start of the Summer Split Playoffs in August in Los Angeles, and the LCS Finals in Detroit. Continue Reading

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John Needham

John Needham Named Global Head of League of Legends Esports

Riot Games has named John Needham as global head of League of Legends esports. The previous heads of the division, Jarred Kennedy and Whalen Rozelle, will remain with the game publisher in new leadership positions. “Riot’s aspirations are growing, and we are moving three of our proven leaders to accomplish even bigger things, on games Continue Reading

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State Farm

State Farm Extends League of Legends Sponsorship Through 2021

State Farm will extend its sponsorship of League of Legends esports through 2021, including support for the LCS, three global events (World Championship, Mid-Season Invitational and All-Star Event) and the LoL College Championship. State Farm was one of the first non-endemic brands to embrace League of Legends in North America when it began its support Continue Reading

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