IndyCar Signs Media Rights Package with NBC
IndyCar has announced a new media rights package with NBC Sports Group beginning in 2019 that will bring eight IndyCar series races to NBC…
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IndyCar has announced a new media rights package with NBC Sports Group beginning in 2019 that will bring eight IndyCar series races to NBC…
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The Professional Bowlers Association and Fox Sports have announced a multiyear, multi-platform agreement that will make Fox Sports the…
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BNP Paribas has announced that it will extend its title sponsorship of the BNP Paribas Open through 2030, making the bank the longest running title sponsor in the event’s history. BNP Paribas began its title sponsorship of the tennis tournament in 2009. “We are delighted to extend our partnership with BNP Paribas as title sponsor of the tournament,” […]
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James Pitaro has been named president of ESPN and co-chair of Disney Media Networks. Pitaro previously served as chair of Disney Consumer…
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The Rock ‘n’ Roll Marathon Series has announced that Humana will become the title sponsor of six Rock ‘n’ Roll Marathon Series events and a series-wide partner for 2018. In addition, Humana will title the 2018 Iron Girl Clearwater Half Marathon & 5K. As part of the sponsorship, brand ambassador Kathrine Switzer – the first woman […]
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The International Drone Racing Association has announced that Miracle Flights will serve as the official charitable partner for its 2018 Drone…
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The National Football League has announced a new multiyear partnership with Pizza Hut, making the company the official pizza sponsor of the league…
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Adidas has announced that it will serve as the official uniform provider of USA Golf for the 2020 Olympic Games in Tokyo Adidas was the…
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The International Triathlon Union (ITU) has announced a partnership with Infront, a sports marketing company owned by Wanda Sports Group. Infront…
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Major League Baseball has partnered with Snapple, making the beverage company the official tea and juice drink of MLB starting with the 2018 season…
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