Author: Staff

Leven, President and Chief Operating Officer of Las Vegas Sands, poses for a portrait during the 2010 Reuters Travel and Leisure Summit in New York
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Ed O’Hara

Ed O’Hara

There was a time when a sports organization looking for a change would create a new logo and call it good. But those days are long gone. Today, it’s all about the brand and how it’s communicated, from logos and merchandise to social media and fan engagement. Since he founded SME in 1989, Ed O’Hara has been at the forefront of that messaging, working with a roster of clients that have benefited from his firm’s take on branding. Among the groups that have worked with SME are the NFL, the NBA, the NHL, the NCAA, MLB, the New York Yankees, the Pac-12, the ACC and events such as the Kentucky Derby and the America’s Cup. O’Hara will be speaking at TEAMS ’15 on his approach to branding…

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World Triathlon Grand Final
Despite weather that caused event organizers to scramble a bit, Chicago successfully hosted 7,500 of the world’s best triathletes plus tens of thousands of fans for the 12-race International Triathlon Union’s 2015 World Triathlon Grand Final in September. “We were really happy with the event,” said Kara Bachman, executive director of the Chicago…

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Gymnastics Leaps to Year-Round Success   By Greg Mellen Since the 2012 Olympic Summer Games in London, when an athlete nicknamed the “Flying Squirrel” helped vault the United States to its first women’s gymnastics team gold medal since 1996, the sport has been tumbling forward once again into popularity. With the Road to Rio for […]

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The South Shows Off For Events By Rachel Carter The South arguably boasts some of the nation’s best music, tastiest food and richest culture—factors that are just as important to event organizers as the region’s wealth of sports fields and tournament venues and mild year-round temperatures. Lakes and rivers, bays and bayous serve as venues […]

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