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Latest News — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Joshua Cheptegei leading pack_cr. TrackTown
The 2021 Prefontaine Classic took place last August. The 2022 event moves back to its traditional dates. Photo courtesy of TrackTown USA

Prefontaine Classic Returns to Normalcy in 2022

Hayward Field in Eugene, Oregon, has always been near the top of any list of track-and-field venues not only in the United States, but the world. Now, the historic spot that has seen so many record-breaking performances is ready to take center stage this year with a series of big meets to show off its […]

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LA28

Hershey Renews Partnership with Team USA, Joins LA28

The Hershey Company has renewed its partnership with Team USA and will extend it through the 2028 Olympic and Paralympic Games in Los Angeles. Hershey will support Team USA through 2028 when the Games return to American soil, as well as during Paris 2024 and Milan Cortina 2026. Hershey will also utilize NBCUniversal’s Olympic and […]

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Louisville upgrades
Enhancements for the 2022 season include better Wi-Fi connectivity, club space upgrades, expedited point of entry and concessions improvements.

Louisville Football Adds Upgrades to Cardinal Stadium

The University of Louisville athletics department is giving the people what they want. Ahead of the upcoming 2022 football season, athletics staff did extensive in-season and postseason surveying of season ticket holders to find out what could be improved. When fans arrive this fall, they will find new enhancements to improve the fan experience at […]

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Sean_Harris WCC
Sean Harris joins the West Coast Conference after nine years with the Pac-12.

Sean Harris Tabbed as New Associate Commissioner of West Coast Conference

The West Coast Conference has a new associate commissioner for championships and sport administration. Sean Harris, who has spent the past nine years at the Pac-12 Conference, where he was most recently the assistant commissioner for sports management and championships, is staying out west, but heading to a new conference. Harris joins the WCC’s senior […]

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MilwaukeeSoccerStadium
Kacmarcik Enterprises and Bear Development plan to purchase 11 acres of land from Marquette University for a sports and entertainment district in Milwaukee.

Developers Plan Sports and Entertainment District in Milwaukee

Two local companies have announced plans to take an 11-acre parcel bought from Marquette University and turn it into a sports and entertainment district in downtown Milwaukee that would be the home to professional soccer. Kacmarcik Enterprises and Bear Development made the announcement on Friday. Bear Development would develop the land to also have an […]

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RobGoodman

Greensboro Sports Foundation Executive Director Rob Goodman Steps Down

Rob Goodman, executive director of the Greensboro Sports Foundation since its inception in 2018, is stepping down at the end of June to resume full operations of 3-G Sports, LLC, the company he founded in 2004. “Rob Goodman has been instrumental in building Greensboro’s efforts in sports tourism and the development of the Greensboro Sports […]

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LowellIndoorTrack

Boston to Host 2024 NCAA Indoor Track and Field Championships

The NCAA Division I Men’s and Women’s Indoor Track and Field Championships in 2024 will be held at the TRACK at new balance at Boston Landing in Brighton, Massachusetts, in partnership with New Balance, Boston College and UMass Lowell. The event will bring 400 of the best track-and-field student-athletes to Boston for the two-day competition, […]

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VENUESHIELDCLOROX
ASM Global and Clorox have agreed to a partnership which will provide advanced hygienics to live events.

ASM Global Partners With Clorox on Venue Health Protocols

ASM Global and Clorox have announced a multiyear partnership to enhance health and wellness in venues across the United States, spanning ASM Global’s portfolio of arenas, stadiums, theaters and convention centers. ASM Global and Clorox will officially launch the partnership at the Oakland Arena on June 1. “Since the very start of the COVID pandemic, […]

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SeattleStormFacility

Seattle Storm to Develop Center for Basketball Performance

The Seattle Storm will build a practice facility and training center to house basketball and business operations with a targeted opening of 2024, encompassing two practice courts along with locker rooms, a lounge and a nutrition center for players, and strength and conditioning training spaces. The facility — with 85 percent of project team members […]

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2022.05.20_Moratal_IOC Session at OH
IOC President Thomas Bach speaks during the final day of Executive Board meetings. Photo by IOC/Christophe Moratal

Decision on 2030 Winter Games Host Coming Within Next Year, IOC Says

A decision on targeted dialogue with a city to host the 2030 Olympic and Paralympic Winter Games will be made in December ahead of next May’s International Olympic Committee meeting in India as IOC technical advisers recently visited the three favorites — Salt Lake City, Sapporo and Vancouver. The IOC announced the next step in […]

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