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Pittsburgh Pirates, PNC Bank Extend Stadium Naming Rights Partnership

The Pittsburgh Pirates and PNC Bank have announced a 10-year extension to their current agreement, the centerpiece of which is the continued naming rights of PNC Park. Financial terms were not disclosed. With the original 20-year naming rights agreement set to expire prior to the 2021 season, the two Pittsburgh institutions agreed to extend the […]

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HSBC World Rugby Sevens Series 2021 Schedule Unveiled

The HSBC World Rugby Sevens Series schedule for 2021 has been released with four men’s and five women’s rounds, along with potentially two more men’s rounds, as part of a condensed season that will start in May. The 2021 Series kicks off with back-to-back women’s events in Marcoussis, Paris, on May 15–16 and May 22–23 […]

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Movlid Khaybulaev knocks out Damon Jackson with a flying knee within the first 10 seconds of a fight during the 2019 Professional Fighters League season. Photograph courtesy of the Professional Fighters League.

Professional Fighters League to Hold 2021 Bubble Season in Atlantic City

The Professional Fighters League will hold its 2021 regular season in a state-of-the-art bubble environment at Ocean Casino Resort in Atlantic City, New Jersey, starting in April. The PFL is returning to Ocean Casino Resort following the newly renovated and expansive footprint at the venue’s Ovation Hall, allowing the company’s production team to create a […]

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Orange County Convention Center to Host Three Summer Basketball Tournaments

The Orange County Convention Center in Orlando, Florida, will be transformed this summer with three events starting in late July as part of the Summer Elite Grassroots Basketball tournament series. “As one of the first venues to resume convention operations, our success is testament on how modified sporting events can be hosted safely, responsibly and […]

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HotelPlanner Signs Agreement with Harris Blitzer Sports & Entertainment

Online booking provider HotelPlanner has reached a new partnership with Harris Blitzer Sports & Entertainment, the parent company for the New Jersey Devils, Philadelphia 76ers and Prudential Center in Newark, New Jersey. “Travel bookings and accommodations are critical components of business and life on the road for our front office executives,” said Adam Cross, senior […]

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NASEF and NACE Partner on Student Esports Initiatives

The North America Scholastic Esports Federation has announced a partnership with the National Association of Collegiate Esports to provide more opportunities for high school and college students through esports. As part of the agreement, the two sides have agreed to cooperate on a number of initiatives, including: Recruitment: The sides will cooperate to build a […]

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Little Rock CVB Names Adam Berrios Director of Sales

Adam Berrios has been named director of sales at the Little Rock Convention & Visitors Bureau in Arkansas. Berrios brings 10 years of CVB experience, including previous roles as senior sales manager of VisitGreenvilleSC in South Carolina and the Alpharetta Convention and Visitors Bureau in Georgia. In Little Rock, Berrios will work alongside the vice […]

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Photo: Michael Troutman/www.dmtimaging.com
The Sea Otter Classic is a bicycling and outdoor sports festival and expo held each spring in Monterey, California. The four-day event is considered the world's largest cycling festival, drawing nearly 10,000 professional and amateur athletes. Photo: Michael Troutman/www.dmtimaging.com via SeeMonterey.com

Case Study: How a Destination Markets Outdoor Events in a Pandemic

Monterey County in California is a sports destination that may not be immediately top of mind. But it is the site of Pebble Beach, home of the famous AT&T Pro-Am and one of the most beautiful and challenging golf courses in the world. WeatherTech Raceway Laguna Seca is home not only to the IndyCar Series but a […]

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Sports ETA and 4FRONT Announce Partnership

Sports ETA has formed a partnership with 4FRONT, a sponsorship and consultancy firm, to guide the association on new innovative education and marketing programs for Sports ETA members. “4FRONT has been a long-time partner of Sports ETA offering cutting-edge programming for our members, which have all earned rave reviews,” said Al Kidd, president and CEO […]

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MGM Resorts to Sponsor Korn Ferry Tour Event

MGM Resorts International will become the title sponsor of the Korn Ferry Tour’s first event at Las Vegas Paiute Golf Resort. The MGM Resorts Championship at Paiute will be staged April 15–18 and feature a full field of 156 players who will compete for a $600,000 purse. “The Korn Ferry Tour has quickly become one of […]

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