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World Baseball Softball Confederation Adds Esports as Discipline

The World Baseball Softball Confederation has decided to embrace esports, approving the inclusion of esports as a discipline and setting the stage for future official e-baseball and e-softball international competitions, world cups and championships. The international federation’s executive board approved the move along with the inclusion of Baseball5, a new five-on-five street version of the […]

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SEC Football and Basketball Headed to ESPN/ABC

The Southeastern Conference will move its signature events in football and men’s basketball from CBS to ESPN/ABC starting in 2024–2025. The 10-year deal is reportedly worth nearly $300 million per year and will include up to 15 premier football games and the SEC Championship as well as eight top basketball matchups across ABC and ESPN. […]

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Intuit Extends Sponsorship of NFL Playoffs

When you think about the upcoming NFL playoffs, you can now think about your taxes. The National Football League and Intuit Inc, makers of TurboTax, QuickBooks, and Mint, have announced a renewal of the company’s official partnership through 2022.  As a part of the agreement, TurboTax Live will now serve as the presenting sponsor of the AFC and […]

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New Colorado Multisport Complex Selects Levy as Food and Hospitality Provider

Future Legends Complex in Windsor, Colorado, has announced a partnership with Levy to provide food, beverage and hospitality experiences for visitors to the new 118-acre complex expected to open in spring 2022. Levy intends to work with the venue under construction to provide services including concessions, catering, restaurants and suites. The venue is co-founded by […]

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Toyota Extends Partnership with USA Triathlon

USA Triathlon and Toyota have extended their sponsorship agreement for the automotive company to serve as the national governing body’s exclusive mobility and automotive partner. Under terms of the deal, Toyota will support USA Triathlon’s top elite athletes in the lead-up to the Tokyo Olympic and Paralympic Games in 2021 and will continue its support […]

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Women’s Auto Racing Series Schedules 2021 Event in Austin, Texas

The W Series, a female-only motor racing series, will race at the Circuit of the Americas in Austin, Texas, on October 23 as part of its eight-race season after plans for the 2020 season were postponed. The series will have eight races with six in Europe and two in North America, with the series finishing […]

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Esports Arena Planned for Bristol, England

A new esports arena is being proposed for the West of England Institute for Specialist Education Further Education College site in Bristol, England, which would also involve a technology education component. NLA Europe Limited has been invited by South Gloucestershire & Stroud College to create the concept around such a site, which would add a […]

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Phil Cook Named WNBA Chief Marketing Officer

Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]

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USTA Names Marisa Grimes Chief Diversity and Inclusion Officer

The United States Tennis Association has named Marisa Grimes as its new chief diversity and inclusion officer. Grimes will start January 4 with the goal of supporting the business imperatives of diversity and inclusion both internally within the USTA and across the worldwide sport of tennis. As a senior executive, Grimes will report to USTA […]

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