The leading online source for news, analysis, events and trends in sports-related travel and event management. Serving event organizers, destinations, industry suppliers, teams, and travel professionals with expert insights since 1997.
USA Triathlon has announced two new partnerships, one with an event delivery platform and the other with the makers of a non-alcohol beer—the first NGB to announce such a sponsorship. In a deal that extends through May 2023, USA Triathlon will partner with Blerter, a global event delivery platform to provide event management services. Blerter’s […]
Continue Reading
In what could be seen as a sign of the times, B.A.S.S. has signed a new brand of hand sanitizer as the “Official Sanitizer Product of Bassmaster.” The deal partners Mammoth Hand Sanitizer, a product released in April from Blackbird Products Group, known for its Mammoth Coolers, and the professional bass fishing circuit just as […]
Continue Reading
Cheez-It is taking its cheesy snacks to Orlando this bowl season, announcing a deal to be title sponsor of the Cheez-It Bowl at Camping World Stadium starting in 2020. The move away from its sponsorship of a bowl game in Phoenix is a multiyear agreement signed with Florida Citrus Sports. The Orlando bowl game was […]
Continue Reading
Addressing the needs of athletes during the COVID-19 pandemic, USA Triathlon will partner with Talkspace, an online therapy provider, to provide counseling services to U.S. National Team and Toyota U.S. Paratriathlon National Team athletes. Talkspace is an online and mobile service that the national governing body said would be convenient for elite athletes who typically […]
Continue Reading
USA Swimming and Bic have announced a partnership that will make the stationery, lighter and shaver company the official razor of USA Swimming through 2021. “We are thrilled to enter a new partnership with Bic as the official razor of USA Swimming,” said Shana Ferguson, chief commercial officer of USA Swimming. “In a sport where […]
Continue Reading
While the coronavirus pandemic has disrupted life throughout the world, sports industry leaders remain optimistic that fans will flock to events once games on every level of action resume. During the Sports Business Journal’s CAA World Congress virtual event, taking the place of a scheduled in-person event in California disrupted by the coronavirus, a series […]
Continue Reading
The Bahamas Bowl will be looking for a new sponsor after the village in Illinois that had sponsored the game the past two seasons declined to renew for a third year. The game will continue at the 15,000-seat Thomas A. Robinson National Stadium in December as an ESPN event with a new sponsor after Elk […]
Continue Reading
Taki Pappas, who has more than two decades of experience in the sports and entertainment industry, has been hired by ASM Global as director of event booking and business development for the KFC Yum! Center, Lynn Family Stadium and Norton Health Sports Athletics & Learning Center in Louisville, Kentucky. Pappas will work to drive content […]
Continue Reading
The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
Continue Reading
The Rock ‘n’ Roll Marathon Series and Hard Rock Hotel & Casino Atlantic City have announced a new title partnership for the inaugural half marathon that will be held in the New Jersey city. The newly named Hard Rock Hotel & Casino Rock ‘n’ Roll Atlantic City Half Marathon will be staged May 15 and […]
Continue Reading
Don’t miss out on our featured stories of the week. Subscribe to the weekly SportsTravel newsletter to keep up with the latest news in the sports-event industry. To subscribe, click here.
Since 1997, SportsTravel magazine has served the sports‐related travel and event industry. It is the only publication written and designed to serve the people who organize, manage and host sporting events of all types at all levels.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000
