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ESPN and Special Olympics have agreed to an eight-year extension for global broadcasts of Special Olympics events and the network’s presenting sponsorship of Special Olympics Unified Sports. “The relationship between ESPN and Special Olympics spans nearly three and a half decades and has been built on a bedrock of shared belief in the power of […]
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The East-West Shrine Game will now be called the East-West Shrine Bowl when it is played in January for the 95th year. The 2020 game will be at Tropicana Field in St. Petersburg, Florida. The event benefits Shriners Hospitals for Children and its mission to provide advanced care for children with specialized medical needs. “As […]
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The National Football League will have recaps for every regular season and playoff game, plus additional video content, posted onto Facebook Watch as part of an expanded partnership extension with Facebook. Along with regular season and postseason highlights, Facebook Watch will have highlights from events such as the Pro Bowl, NFL Scouting Combine and NFL […]
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The legendary PGA Tour event hosted for decades by Bob Hope, after one year without a sponsor, has found a new partner ahead of the 2019–2020 season. Known last January as the Desert Classic, the event at La Quinta, California, will be called The American Express as part of a multi-year agreement with the credit […]
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The live streaming platform Twitch has been added as a founding partner of Allegiant Stadium, the upcoming home of the NFL’s Raiders in Las Vegas, with promises of a Twitch-branded lounge at the stadium and the potential to host esports competitions in the future. As part of the partnership between Twitch and the Raiders, the […]
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The National Women’s Hockey League, in a period of upheaval for the women’s professional game, has signed a landmark streaming partnership with Twitch, a three-year deal that pays the NWHL a rights fee on top of being on the popular live streaming platform. Under terms of the deal, Twitch will stream every NWHL regular season […]
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Kellogg Company is getting into the esports world with a new sponsorship deal with the Overwatch League that will lead to Cheez-It and Pringles brands being part of the 2019 Grand Finals in Philadelphia with expanded branding coming in 2020. Under terms of the deal, Cheez-It and Pringles will be the official presenting sponsor of the […]
Continue ReadingUSA Hockey will partner with equipment manufacturer TRUE Hockey for a series of activities, including sponsorship of multiple events and developmental camps over multiple years. The agreement makes TRUE Hockey the official equipment sponsor of the USA Hockey All-American Prospects Game; as the official helmet and glove supplier for the U.S. Under-18 and Under-17 Select […]
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This bowl sponsor is Grrrrrrrr-eat? The Sun Bowl has agreed to a corporate sponsorship deal with Kellogg’s Frosted Flakes, and the annual New Year’s Eve game will now be called the Tony The Tiger Sun Bowl, marking the first time a mascot has been the name of a college football game. The Sun Bowl matches […]
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American Cruise Lines has been named the official cruise line of U.S. Figure Skating and will start its affiliation as the presenting sponsor of 2019 Skate America, October 18–20, in Las Vegas. The one-year partnership is the first between the two organizations. 2019 Skate America, which will be staged at Orleans Arena, is the first […]
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